TikTok Ads Specialist

This is a fully remote position, open to applicants in United Kingdom, +2 more countries.

📋 Description

• Strategize, initiate, oversee, and enhance TikTok advertising campaigns.

• Design and implement paid social tactics aimed at conversions, customer acquisition, and return on ad spend (ROAS).

• Track campaign performance and refine cost per action (CPA), cost per click (CPC), click-through rate (CTR), and ROAS.

• Discover successful ad creatives and partner with creative teams to produce high-impact video content.

• Conduct A/B testing across various audiences, creatives, campaign frameworks, and bidding strategies.

• Oversee advertising budgets and effectively scale successful campaigns.

• Analyze campaign data, create performance reports, and suggest enhancements.

• Keep abreast of TikTok advertising trends, algorithm updates, and best practices for the platform.

• Work in conjunction with internal teams to ensure campaigns are aligned with broader marketing goals.

⛳️ Requirements

• 2–3+ years of demonstrated experience in managing TikTok Ads campaigns.

• Strong expertise in TikTok Ads Manager and strategies for paid social advertising.

• Proven capability to launch, optimize, and scale campaigns driven by performance.

• Comprehensive understanding of campaign tracking, attribution, and conversion optimization.

• Experience in managing advertising budgets and enhancing campaign profitability.

• Strong analytical abilities to interpret data and provide strategic recommendations.

• Proven experience with creative testing and identifying high-converting ad content.

• Excellent communication skills coupled with a keen attention to detail.

• Ability to work autonomously, prioritize tasks, and achieve results in a remote setting.

• Proficient in written and spoken English.

• Prior experience in a digital marketing agency or performance marketing agency.

• Experience in managing paid advertising campaigns across various client accounts.

• Familiarity with Meta Ads (Facebook and Instagram).

• Background in e-commerce, direct-to-consumer (DTC) brands, or lead generation campaigns.

• Knowledge of Google Analytics 4, Shopify, or other marketing analytics tools.

• Experience collaborating with UGC creators or creative production teams.

🏝️ Benefits

• 100% Remote: Enjoy the flexibility of working from anywhere in a fully remote setting.

• Competitive Compensation: Salary determined by experience, expertise, and qualifications.

• Career Growth: Collaborate with ambitious, rapidly growing international companies.

• Professional Development: Gain insights into innovative advertising strategies, tools, and campaigns.

• High-Impact Role: Take full ownership of advertising campaigns and make a direct impact on business growth.

• International Exposure: Work alongside seasoned marketing professionals and global teams.

• Long-Term Opportunity: Advance your career with a company that values performance, creativity, and initiative.