Director of Demand Generation

This is a fully remote position, open to applicants in United Kingdom, +1 more country.

📋 Description

• Take ownership of and lead the global demand generation strategy encompassing both PLG and sales-led initiatives.

• Ensure consistent, scalable growth of the full-funnel pipeline through various channels including paid media, SEO, ABM, lifecycle, and web.

• Create and implement campaigns tailored for different segments, including startup, scale-up, and mid-market/enterprise levels.

• Develop and refine ABM programs that cater to 1:1, 1:few, and 1:many approaches.

• Collaborate with teams in Sales, Growth, Product Marketing, Brand, Web, RevOps, and Marketing Ops.

• Activate targeted campaigns focusing on competition, product, and industry verticals.

• Manage reporting, optimization, and attribution throughout the funnel from signups and PQLs to revenue generation.

• Leverage AI for the purposes of testing, targeting, personalization, and automating workflows.

• Establish scalable marketing technology, data infrastructure, and operational processes.

• Recruit, mentor, and motivate channel owners, strategists, and operations leaders.

• Report directly to the Chief Marketing Officer (CMO).

⛳️ Requirements

• Minimum of 8 years of experience in marketing.

• At least 3 years of experience managing pipeline at the Director level or equivalent.

• Familiarity with both PLG and sales-led approaches.

• Demonstrated success in building and scaling high-performing demand generation engines.

• Proven track record in delivering signups, PQLs, SQLs, and revenue.

• Comprehensive channel expertise across paid media, SEO, ABM, lifecycle, and web.

• Capability to integrate various channels into a unified, data-driven framework.

• Commercial acumen in tracking CAC, velocity, LTV, and attribution.

• Skill in customizing strategies based on go-to-market motion and market segment.

• Proficient in AI and committed to an experimentation-driven methodology.

• Strong experience in cross-functional operations with Sales, Growth, Product Marketing, and Web teams.

• Background in hiring and developing high-performing teams.

🏝️ Benefits

• Competitive salary package.

• Stock option opportunities.

• Unlimited vacation days.

• Enhanced parental leave benefits.

• Retirement savings plans.

• Comprehensive private healthcare coverage.

• Initiatives focused on employee well-being.

• Annual budget for professional development.

• Ongoing training opportunities both internally and externally.

• Flexibility in choosing work location, hours, and methods within hub locations.

• Empowerment and autonomy in work arrangements.

• Global hubs designed for focused collaboration.