Campaign Manager – Programmatic

This is a fully remote position, open to applicants in United States.

📋 Description

• Create, implement, and oversee comprehensive programmatic recruitment advertising campaigns across various job media networks.

• Strategically allocate and optimize monthly advertising budgets to achieve performance objectives, adjusting bidding strategies in real-time based on application data and conversion metrics.

• Track hiring metrics such as CPC, CPA, application completion rates, and conversion to hire.

• Perform continuous A/B testing on job titles, descriptions, landing pages, channels, and visual assets.

• Analyze performance data and offer actionable insights along with strategic recommendations.

• Enhance campaigns to align with client CPA, CPC, and ROI goals.

• Monitor and quality assurance live campaigns to ensure proper serving, click-through actions, and conversion events.

• Examine large datasets and provide actionable insights.

• Identify potential issues and relay recommendations to clients and internal teams.

• Assist with both technical and non-technical client issues, collaborating with internal teams for resolutions.

• Engage with account managers to address client needs.

• Occasionally participate in pre-sale calls alongside sales teams with clients.

⛳️ Requirements

• A Bachelor's degree in Communications, Media Studies, or Business Administration is preferred.

• Advanced proficiency in Excel, including VLOOKUP and Pivot Tables, is essential.

• Strong organizational skills with meticulous attention to detail.

• Exceptional written and verbal communication skills in English.

• Experience in online advertising is a plus.

• Background in online sales or pre-sales is advantageous.

• Familiarity with SQL writing is beneficial.

• A proven history of leveraging data and performance results to inform media buying decisions and optimize conversion rates.

• Previous experience managing recruitment advertising campaigns.

• Proficiency with programmatic recruitment platforms (e.g., Appcast, Recruitics, PandoLogic, Joveo).

• A driven and proactive approach is required.

🏝️ Benefits

• Incentive compensation.

• Health benefits.

• Retirement benefits.

• Life insurance.

• Paid time off.

• Parental leave and benefits.

• Additional employee perks and benefits.