Demand Generation Specialist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts and act as the main point of contact.

• Facilitate bi-weekly client calls addressing performance, strategy, priorities, and next steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours before the scheduled calls.

• Convert campaign data into clear, actionable insights for non-technical clients.

• Develop strong client relationships that foster retention, renewals, and referrals.

• Proactively address account issues to ensure stability and growth.

• Create, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audience targeting, bid strategies, creative testing, and campaign variables.

• Monitor performance daily and adjust based on cost-per-appointment and other key metrics.

• Identify underperforming campaigns and devise strategies for improvement.

• Test audiences, messaging, and creative to uncover opportunities for enhanced performance.

• Contribute to ad copy and campaign messaging development.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Address technical issues between advertising platforms and client systems.

• Diligently monitor tracking and lead flow to avert issues impacting client outcomes.

• Report to the Associate Director of Operations, maintaining accountability for client results, relationships, and retention.

⛳️ Requirements

• Minimum of 4 years of hands-on experience in paid media, particularly in Meta advertising.

• Proven experience in managing multiple client accounts while leading client-facing discussions.

• Demonstrated ability to manage campaigns to meet defined performance goals while ensuring client retention.

• Familiarity with conversion tracking, pixels, and basic marketing automation tools.

• Excellent communication, organizational, and problem-solving capabilities.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead generation and appointment-setting campaigns.

• Preferred: Knowledge of video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Expertise in direct-response advertising.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick days, and public holidays.

• Opportunities for Training & Development.

• Work From Home options available.

• Flexible Scheduling.

• Performance Bonus incentives.