Associate Director, Paid Search

This is a fully remote position, open to applicants in Ohio.

📋 Description

• Formulate and articulate the overall SEM strategy, encompassing goals and objectives.

• Partner with clients and senior management to ensure SEM initiatives align with broader marketing and business goals.

• Keep abreast of industry trends, algorithm modifications, and emerging technologies.

• Create testing roadmaps and ensure the continuous advancement of clients' paid search initiatives.

• Generate detailed Quarterly Business Reports (QBRs).

• Lead and mentor Leads, Senior Paid Search Strategists, and Paid Search Strategists.

• Establish performance objectives and provide direction to the team.

• Oversee the planning, execution, and optimization of campaigns.

• Foster and maintain robust client relationships.

• Comprehend client business objectives, target demographics, and competitive landscapes.

• Present strategic recommendations, insights on campaign performance, and progress updates to clients.

• Develop SEM strategies that involve budget allocation, keyword targeting, and campaign architecture.

• Supervise ad copy and landing pages optimized for conversions.

• Execute advanced bidding and targeting strategies.

• Monitor campaign performance through analytics tools and various data sources.

• Analyze data to pinpoint optimization opportunities.

• Implement A/B testing, ad group restructuring, and other sophisticated optimization techniques.

• Manage SEM campaign budgets and suggest necessary adjustments.

• Carry out additional responsibilities as assigned.

⛳️ Requirements

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.

• Significant experience (typically 7+ years) in SEM and digital marketing.

• Demonstrated success in managing large-scale SEM campaigns.

• Strong leadership abilities and team management skills.

• Outstanding analytical capabilities and proficiency in data analysis tools.

• Excellent communication and presentation abilities.

• Comprehensive knowledge of search engine advertising platforms (e.g., Google Ads, Bing Ads) and current trends.

• Experience collaborating with a diverse array of clients and industries.

• Must reside in the USA.

• Cannot require employer sponsorship or the transfer of an employment Visa sponsorship.

🏝️ Benefits

• Generous paid time off.

• Healthcare coverage.

• 401(k) & Retirement Savings.

• Flexible Scheduling.

• Remote-First Culture.

• Professional Development.

• Employee Referral Program.

• Additional perks designed to support your health, productivity, and fulfillment both at work and home.