TikTok Ads Specialist

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Plan, initiate, oversee, and enhance paid advertising campaigns utilizing TikTok Ads Manager.

• Create performance-centric advertising strategies aimed at conversions, lead generation, customer acquisition, and return on ad spend (ROAS).

• Continuously monitor and refine targeting, bidding strategies, budgets, and creative assets.

• Work in conjunction with creative teams to design and test TikTok video ads, hooks, and user-generated content.

• Track and assess CPA, CPC, CTR, CPM, conversion rates, and ROAS.

• Execute A/B tests across ad creatives, target audiences, landing pages, and campaign frameworks.

• Distribute and manage advertising budgets to optimize campaign profitability.

• Implement and troubleshoot TikTok Pixel, conversion tracking, and attribution tools.

• Prepare performance reports and convey actionable insights to stakeholders.

• Stay updated on TikTok advertising trends, platform enhancements, and novel paid social strategies.

⛳️ Requirements

• 2–3+ years of practical experience in paid social advertising or performance marketing.

• Demonstrated experience in managing and optimizing campaigns via TikTok Ads Manager.

• Strong grasp of TikTok advertising strategies, campaign frameworks, and optimization methods.

• Experience in managing advertising budgets and scaling successful campaigns.

• Comprehensive understanding of performance marketing metrics, including ROAS, CPA, CTR, CPC, and conversion rates.

• Proficient in audience targeting, retargeting, creative testing, and conversion optimization.

• Familiarity with TikTok Pixel, conversion tracking, and analytics tools.

• Strong analytical abilities and a talent for making data-driven decisions.

• Excellent English communication skills, both written and verbal.

• Capability to work autonomously, manage multiple campaigns, and meet deadlines in a remote setting.

• Prior experience in a digital marketing or performance marketing agency.

• Experience in handling multiple client advertising accounts simultaneously.

• Experience running paid campaigns on Meta Ads (Facebook and Instagram).

• Knowledge of Google Analytics 4 (GA4), Google Tag Manager, or other attribution tools.

• Experience with e-commerce, SaaS, or lead generation businesses.

• Understanding of TikTok creative strategies, UGC advertising, and direct-response marketing.

• Experience collaborating with international clients or marketing teams.

🏝️ Benefits

• 100% Remote: Work from any location in a fully remote setup.

• Competitive Compensation: Salary commensurate with experience, expertise, and qualifications.

• Career Growth: Engage with ambitious, rapidly growing international companies.

• Professional Development: Acquire exposure to innovative advertising strategies, tools, and campaigns.

• High-Impact Role: Assume responsibility for advertising campaigns and exert a direct influence on business growth.

• International Exposure: Collaborate with seasoned marketing professionals and global teams.

• Long-Term Opportunity: Advance your career with a company that values performance, creativity, and initiative.