TikTok Ads Specialist

This is a fully remote position, open to applicants in Serbia, +5 more countries.

📋 Description

• Create, launch, and oversee TikTok advertising campaigns that align with business goals.

• Monitor and enhance campaign performance to boost ROAS, CPA, CTR, and overall conversion rates.

• Conduct audience research, implement targeting strategies, and identify opportunities for campaign scaling.

• Collaborate with creative teams to design engaging, high-performing advertising content.

• Perform A/B testing across creatives, audiences, and campaign strategies.

• Manage campaign budgets and allocate spending effectively to maximize returns.

• Track campaign outcomes, analyze performance data, and offer actionable insights.

• Ensure precise conversion tracking through TikTok Pixel and relevant analytics tools.

• Keep updated on TikTok advertising developments, emerging trends, and industry best practices.

⛳️ Requirements

• At least 2–3 years of professional experience in managing paid advertising campaigns on TikTok.

• Demonstrated experience using TikTok Ads Manager to create, manage, and optimize campaigns.

• Strong grasp of paid social advertising, performance marketing, and conversion optimization.

• Experience in managing advertising budgets and expanding successful campaigns.

• Ability to analyze campaign data and make informed optimization choices.

• Understanding of audience targeting, retargeting, A/B testing, and creative performance analysis.

• Familiarity with TikTok Pixel, conversion tracking, and analytics platforms.

• Excellent English communication skills, both written and verbal.

• Strong organizational abilities, keen attention to detail, and capacity to work independently in a remote setting.

• Previous experience in a digital marketing agency or performance marketing agency.

• Experience managing multiple client accounts or advertising campaigns concurrently.

• Familiarity with Meta Ads, Google Ads, or other paid advertising platforms.

• Experience running campaigns for e-commerce, DTC, or lead generation businesses.

• Knowledge of Google Analytics 4 (GA4), Shopify, or similar platforms.

• Experience collaborating with international marketing teams or clients.

🏝️ Benefits

• 100% Remote: Work from anywhere in a fully remote environment.

• Competitive Compensation: Salary based on experience, expertise, and qualifications.

• Career Growth: Work with ambitious, fast-growing international companies.

• Professional Development: Gain exposure to innovative advertising strategies, tools, and campaigns.

• High-Impact Role: Take ownership of advertising campaigns and directly influence business growth.

• International Exposure: Collaborate with experienced marketing professionals and global teams.

• Long-Term Opportunity: Build your career with a company that values performance, creativity, and initiative.