Team Lead Product Marketing

This is a fully remote position, open to applicants in Germany.

📋 Description

• Lead and mentor the Product Marketing team.

• Establish quarterly priorities, manage planning and review cycles, provide constructive feedback, and develop growth plans.

• Oversee Product Marketing's impact on revenue, encompassing competitive win rates, add-on revenue, and launch adoption.

• Set revenue targets for launches and develop business cases while monitoring post-launch performance.

• Analyze commercial outcomes with leadership and prioritize future investments accordingly.

• Manage pricing, packaging, and commercial models for capabilities, editions, and add-ons in collaboration with Product.

• Create business cases based on customer insights, deal data, and Sales feedback; evaluate price realization and revenue after implementation.

• Develop packages and offers aimed at expanding the installed base and facilitating upgrades from free and open-source editions.

• Modify pricing and packaging strategies for new markets and channel partners.

• Plan and execute pricing-change rollouts along with internal and customer communications.

• Direct positioning and messaging for the Checkmk portfolio and key product areas.

• Define and maintain Ideal Customer Profiles (ICPs) and market segments.

• Construct competitive positioning against monitoring and observability vendors and assist Sales in competitive scenarios.

• Prepare and conduct product briefings with Gartner, Forrester, and other industry analysts.

• Manage tiered launches from planning through to adoption and revenue tracking.

• Own internal and external product enablement, go-to-market strategies, and channel assets.

• Monitor adoption rates and provide insights back to Product.

• Personally lead at least one significant workstream, draft essential positioning documents, and present them to leadership.

• Leverage AI and automation to enhance research, content creation, and enablement.

⛳️ Requirements

• Over 7 years of experience in product marketing for B2B software.

• Proven commercial impact, including revenue from product launches, increased win rates, or expansion revenue.

• Experience in making pricing and packaging decisions from the business case stage through to rollout.

• Sufficient technical knowledge to demonstrate a technical product and engage effectively with IT operations, DevOps, and platform engineering buyers.

• Experience in monitoring, observability, or infrastructure software is highly advantageous.

• Background in hybrid go-to-market strategies: self-service, direct sales, and channel.

• Familiarity with open-source or open-core business models is a plus.

• Evidence-based decision-making skills utilizing customer interviews, win/loss analysis, market research, and usage data.

• Strong writing skills and the ability to convey complex products into compelling narratives.

• Capability to collaborate effectively with Product and Sales leaders and navigate decision-making through disagreements.

• Daily utilization of AI tools for research, analysis, and content creation.

• Proficiency in English.

🏝️ Benefits

• Flexible, family-friendly working conditions within a stable environment.

• Opportunity to work 6 weeks within the EU to enhance vacation time (workation).

• Access to Wellpass, offering over 9,000 sports and wellness programs.

• Agile team environment with autonomy and swift decision-making within flat hierarchies.

• Corporate culture focused on equality, diversity, and inclusion.

• Opportunities for education and training.

• Fully remote work options or significant flexibility between mobile work and an office in Munich.

• Competitive salary.

• Regular onsite events, including company outings, team-building activities, the Checkmk Conference, and conference after-parties.

• Chance to make a meaningful impact while growing with increased responsibilities and challenges.