Team Lead Content Strategist

This is a fully remote position, open to applicants in Germany.

📋 Description

• Formulate the content strategy for performance channels, with a focus on Meta and the online store.

• Create a creative roadmap along with advertising concepts, angles, hooks, and formats.

• Establish a systematic testing pipeline informed by audience insights, awareness stages, and competitive analysis.

• Conceptualize and enhance landing pages and funnel pages in collaboration with the Shopify Manager.

• Implement the content-driven aspect of sales events, which includes messaging arcs, creative concepts, landing pages, and cross-channel timing.

• Conduct research on products and audiences to develop effective product positioning.

• Keep track of market, competitor, and platform trends, translating them into content hypotheses.

• Offer functional and disciplinary leadership to the graphic design team.

• Establish priorities, provide constructive feedback, and support the professional growth of team members.

• Draft detailed creative briefs and oversee content production.

• Collaborate with Creator Management and plan shooting schedules.

• Evaluate the performance of creatives and landing pages in conjunction with the Performance Team.

• Extract insights, iterations, and new concepts from analysis.

• Develop a knowledge base encompassing audiences, hooks, and scalable formats.

• Report directly to the Head of E-Commerce.

⛳️ Requirements

• Proven experience in scaling performance campaigns on Meta; experience with TikTok, Google, or YouTube is a plus.

• Background in creating creatives that have achieved profitable results with substantial budgets.

• Leadership experience in managing a team or creative professionals.

• Profound understanding of direct-response principles, awareness stages, hook mechanics, and funnel psychology.

• Experience in conceptualizing landing pages, funnel pages, or sales events within e-commerce/D2C.

• Strong research skills, including customer interviews, review analysis, surveys, competitor research, and Ad Library analysis.

• High level of data literacy across ROAS, CTR, hook rate, hold rate, CPA, and conversion rate.

• Excellent briefing and communication skills, both written and verbal.

• A keen eye for design and the ability to evaluate creative quality.

• Hands-on approach and a strong sense of ownership.

• Experience in the fitness, sports, or health sectors is advantageous.

• Familiarity with UGC and creator content in performance production is a plus.

• Experience utilizing AI tools for research, ideation, or creative production is beneficial.

• Knowledge of Shopify, Klaviyo, or Amazon Marketing is an advantage.

🏝️ Benefits

• Fully remote work environment.

• Flexible working hours.

• Modern hardware provided.

• Spenditcard offering a tax-free monthly benefit of €50.

• Personal education budget for both professional and personal development.

• Regular team events.

• Contemporary workplace at a rapidly growing e-commerce brand.