Senior Content Manager

This is a fully remote position, open to applicants in Georgia, +3 more countries.

📋 Description

• Formulate content strategies tailored for various audiences, platforms, and markets.

• Modify content to suit platform-specific formats, algorithms, and user behaviors.

• Simplify complex crypto, financial, and technical products into engaging narratives.

• Produce original short-form videos, graphics, photos, threads, and other content types.

• Collaborate with designers and video editors to create high-quality content.

• Transform product updates, PR materials, and long-form content into social media-friendly formats.

• Manage the content calendar and oversee the publishing workflow.

• Respond to trends, news, and market developments while preserving a consistent brand voice.

• Develop social media as a quantifiable acquisition and conversion channel.

• Take ownership of KPIs related to reach, engagement, traffic, registrations, and paying users.

• Establish and maintain tracking through UTMs, attribution methods, and analytics tools.

• Evaluate performance, derive insights, and experiment with formats and growth theories.

• Build and expand collaborations with KOLs and influencers, including sourcing, briefing, negotiating, and measuring ROI.

• Test unconventional organic growth strategies.

• Align social initiatives with CRM, retention, SEO, performance marketing, and PR efforts.

• Monitor community sentiment and manage moderation across social media platforms.

• Assist in crisis communication and address scams, impersonation, negative feedback, and reputational risks.

• Partner with Product, Design, Legal, and Leadership to execute large-scale multi-channel campaigns.

• Ensure compliance with regulatory standards for financial and crypto products, including geo-restrictions and communication limitations.

⛳️ Requirements

• Over 4 years of practical experience in social media and content management.

• Demonstrated success in growing YouTube, Instagram, TikTok, X, LinkedIn, and/or Telegram channels.

• A portfolio or case studies showcasing measurable growth in reach, engagement, acquisition, or revenue.

• Experience with large-scale B2C digital products.

• Proven track record in converting social media audiences into registered or paying users.

• Familiarity with crypto products and communication for both mainstream and crypto-savvy audiences.

• Strong grasp of social media analytics, attribution, UTMs, and funnel tracking.

• Experience collaborating with KOLs and influencers.

• Capability to independently develop strategy, brainstorm ideas, and manage content creation.

• In-depth understanding of platform trends, algorithms, and content formats.

• Near-native or native-level English proficiency (C1/C2), with exceptional writing and editing skills.

• Plus: experience in growing and managing communities on Reddit.

• Plus: experience with platforms such as CoinMarketCap Community, CoinGecko, Binance Square, or similar crypto platforms.

• Plus: experience with financial, fintech, investment, or other regulated products.

• Plus: experience with global B2C brands.

• Plus: familiarity with AI tools for content creation, research, and workflow automation.

🏝️ Benefits

• Professional growth: support for courses, conferences, and English learning (up to 100% coverage).

• Work-life balance: remote or hybrid options with flexible hours across international teams.

• Paid leave: up to 20 vacation days, plus 8 company holidays and 5 personal days each year.

• Recognition programs: structured performance reviews and team awards.

• Team culture: retreats in international locations (for instance, company apartments in Cyprus).