Talent Brand Manager

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Articulate GitLab's employer value proposition and corporate direction into distinct, engaging, and authentic messaging aimed at candidates.

• Implement cohesive talent branding campaigns across various platforms, including career content, social media, employer review sites, talent communities, events, and recruiting channels.

• Create and curate narratives highlighting team members, leadership, culture, values, career advancement, and the benefits of working at GitLab.

• Collaborate with Talent Acquisition to produce focused content and campaigns that align with hiring needs, pipeline development, and candidate conversion.

• Enhance candidate journey touchpoints by providing clear, consistent, and pertinent information throughout the recruitment process.

• Leverage content, channels, candidate feedback, and funnel metrics to optimize performance and demonstrate impact.

• Work collaboratively across GitLab to ensure content is accurate, inclusive, culturally relevant, and consistent with GitLab's voice.

• Oversee projects and external partnerships while refining talent branding processes, systems, reporting, and operations through iterative improvements and the strategic application of technology and AI tools.

⛳️ Requirements

• Proven experience in talent branding, employer branding, recruitment marketing, content strategy, communications, or a related area.

• Experience in translating a brand or employer value proposition into effective content, campaigns, or audience experiences.

• Exceptional storytelling, writing, editing, and editorial judgment across diverse channels.

• Proven ability to plan and execute campaigns or programs involving multiple stakeholders, dependencies, and deadlines.

• Proficient in utilizing performance data, audience insights, feedback, and market research to enhance outcomes.

• Experience in influencing cross-functional teams and collaborating with senior stakeholders, subject matter experts, creative partners, or vendors.

• Capability to navigate ambiguity, prioritize competing tasks, and transition from strategic planning to detailed execution in a dynamic environment.

• Dedication to inclusive and transparent storytelling, alignment with GitLab's values and remote work practices, and relevant work authorization.

🏝️ Benefits

• Benefits designed to support your health, financial well-being, and overall wellness.

• Flexible Paid Time Off.

• Team Member Resource Groups.

• Equity Compensation & Employee Stock Purchase Plan.

• Growth and Development Fund.

• Parental Leave.