Senior Brand Marketing Manager

This is a fully remote position, open to applicants in United States, +5 more locations.

📋 Description

• Formulate strategies for significant global brand campaigns, outlining target demographics, value propositions, goals, and success metrics.

• Discover avenues to enhance brand relevance, awareness, consideration, and preference among key audiences.

• Design campaign frameworks for global, regional, and audience-specific initiatives.

• Utilize audience research, market insights, brand tracking, competitive analysis, and cultural trends to guide campaign choices.

• Convert enterprise priorities and brand positioning into actionable campaign strategies.

• Oversee major integrated campaigns from strategy and creative conception through to activation, optimization, and assessment.

• Create campaign briefs and offer strategic guidance to internal creative teams and external agencies.

• Lead cross-functional teams across Brand, Creative, Media, Content, Digital, Product Marketing, and regional marketing departments.

• Make decisions balancing audience opportunities, creative aspirations, channel strategies, investments, and execution.

• Tailor global campaign strategies for regional and local markets.

• Establish measurement frameworks that correlate brand activities with sentiment and business results.

• Analyze brand tracking, audience, media, and campaign performance data to assess effectiveness.

• Employ testing and experimentation to enhance campaign performance and comprehension of brand investments.

• Suggest modifications to audience focus, creative direction, channel distribution, and investment based on analytical insights.

• Share campaign outcomes, insights, and strategic implications with senior stakeholders.

• Act as a strategic campaign collaborator across Brand, Product Marketing, Media, Digital, Creative, Content, and regional marketing functions.

• Foster stakeholder alignment around brand and audience objectives.

• Influence senior stakeholders regarding campaign strategy, prioritization, creative direction, and financial investments.

• Cultivate relationships with key creative, media, and specialized agency partners.

• Manage substantial campaign budgets and advise on investment distribution.

• Establish and enhance campaign standards, briefing procedures, governance, and operational practices.

• Identify opportunities to boost the effectiveness and efficiency of global campaign development and execution.

• Mentor colleagues and enhance strategic, creative, and commercial capabilities.

• Contribute to campaign management as a center of excellence within CFA Institute Marketing.

⛳️ Requirements

• A bachelor’s degree in marketing, communications, business, or a related field, or an equivalent mix of education and experience.

• At least eight years of relevant experience in brand marketing, integrated marketing, campaign strategy, advertising, or a similar discipline.

• Proven success in developing and leading integrated brand campaigns across diverse markets and channels.

• Experience in briefing and directing creative, media, and agency partners.

• Comprehensive knowledge of paid, earned, and owned media along with channel strategies.

• Capability to interpret brand, audience, and campaign data and convert it into strategic actions.

• Experience managing large campaign budgets and making investment decisions.

• Strong commercial acumen with the ability to balance long-term brand objectives with immediate business needs.

• Exceptional communication and stakeholder management skills, with experience in influencing senior leaders.

• Ability to navigate effectively within a complex, global, and matrixed organization.

• Proficiency in English; additional language skills are an advantage.

🏝️ Benefits

• Eligibility for an annual incentive bonus.

• 12% employer contribution to a 401(k) or pension plan.

• Comprehensive medical benefits package.

• Health coverage.

• Generous time off.

• Competitive retirement plans.

• Flexible work options.

• Wellbeing and development programs.