Product & Brand Marketing Specialist

This is a fully remote position, open to applicants in India.

📋 Description

• Conduct research on key BFSI sectors, regulations, workflows, and target audiences to uncover campaign opportunities.

• Develop unique and credible perspectives on Leegality’s products and their use cases.

• Manage comprehensive campaigns across webinars, events, social media, email, WhatsApp, landing pages, and paid advertising.

• Oversee webinars from start to finish, including promotion, execution, follow-up, and repurposing of content.

• Identify pertinent conferences and partnership opportunities.

• Organize Leegality-hosted events, workshops, and roundtable discussions.

• Utilize AI to enhance research, generate campaign concepts, and create high-quality variations from established core messages.

• Increase Leegality’s visibility and memorability among its target audiences.

⛳️ Requirements

• 1-3 years of experience in marketing or a similar field.

• Ability to grasp complex topics and articulate them clearly.

• Proven experience in executing campaigns across various channels.

• Skill in identifying and engaging relevant audiences.

• Capacity to work independently while also collaborating effectively in a remote setting.

• Strong design sensibility with the ability to offer specific, constructive feedback to designers.

• Proficiency in AI: able to provide strong context, pinpoint weak or generic output, verify facts, maintain approved messages, and enhance final results using personal judgment.

🏝️ Benefits

• Flexible working hours.

• Hybrid work arrangement.

• Bi-annual performance assessments.

• A culture that values initiative, curiosity, and making an impact.