SVP, Media Planning

This is a fully remote position, open to applicants in Colorado, +4 more states.

📋 Description

• Spearhead the creation and implementation of integrated media strategies across a specified portfolio of accounts.

• Act as a senior strategic advisor to clients as well as internal agency leaders.

• Propel growth through more precise and distinct media insights.

• Enhance planning standards in areas such as activation, partnerships, creative media, and analytics teams.

• Contribute to both new business initiatives and organic growth efforts.

• Develop, present, and manage strategic media plans that align with clients’ short- and long-term objectives.

• Convert complex business challenges into scalable, results-oriented media strategies across paid channels.

• Create audience-centric strategies rooted in data, market intelligence, and cultural insights.

• Collaborate with Client Experience, Creative, Strategy, Investment/Activation, Analytics, and CRM teams for integrated planning.

• Discover opportunities to enhance media concepts in partnership with creative teams.

• Ensure that innovations are consistent with business goals.

• Foster organic growth in assigned accounts and assist with RFI/RFP responses, strategic planning, and presentations.

• Evaluate competitive landscapes and holding company environments to refine the planning product.

• Formulate perspectives that position MissionOne Media at the forefront of industry innovation.

• Serve as the primary point of contact for key accounts, nurturing trusted relationships with clients.

• Ensure consistency and high quality in all client-facing deliverables.

• Lead and mentor Directors, Supervisors, and Planners within a pod-based framework.

• Define roles, set expectations, and ensure accountability; guide team members and delegate tasks as necessary.

• Cultivate a collaborative, high-performance culture.

• Monitor account health and workload across the portfolio.

• Collaborate with Client Experience, Activation, Analytics, Legal, and Finance to develop feasible and aligned plans.

• Drive improvements in processes and implement best practices.

• Keep senior leadership updated on account health, risks, and opportunities.

⛳️ Requirements

• Over 12 years of media planning experience, with considerable leadership responsibilities.

• Proven track record in leading integrated media planning across both traditional and digital platforms.

• Demonstrated success in driving organic growth and securing new business opportunities.

• Strong grasp of audience strategy, analytics, and marketplace dynamics.

• Executive presence with outstanding written, verbal, and presentation capabilities.

• Extensive knowledge of planning tools such as Vivvix, Pathmatics, MRI-Simmons, Nielsen, SQAD, Guideline, and similar platforms.

• Strong analytical skills and the ability to convert data into actionable insights.

• Experience in a fast-paced, collaborative agency setting.

🏝️ Benefits

• BarkleyOKRP’s dedication to Diversity, Equity, Inclusion + Belonging.

• B Corp commitment to progress and accountability.

• A workplace culture focused on inclusive creativity and belonging.