SVP, Marketing

This is a fully remote position, open to applicants in United States, +4 more countries.

📋 Description

• Oversee the complete marketing organization that supports four business units and the sales team.

• Enhance digital marketing performance through various channels including search, display, social, video, and community.

• Optimize a marketing budget exceeding $50M to enhance CAC/LTV ROI across products.

• Develop multichannel campaigns and corresponding assets that align with the ideal customer profiles.

• Collaborate with product marketing managers to refine and implement product positioning.

• Construct and scale a B2B demand-generation engine that includes lead generation, scoring, and routing.

• Elevate content strategy and execution standards across all platforms and channels, including the web.

• Collaborate with the VP of Engineering to develop the martech stack and make build-versus-buy decisions.

• Establish data instrumentation, reporting, and dashboards in partnership with the data team.

• Serve as a trusted advisor to general managers on go-to-market strategy, positioning, competitive differentiation, and ideal customer profile (ICP) definition.

• Guide marketing initiatives for the era of GAO and create necessary marketing analytics.

⛳️ Requirements

• 15–20 years of experience in the SaaS industry.

• Demonstrated success in self-serve digital execution and scaled, sales-assisted efforts with large SMB/mid-market accounts.

• Direct experience in building and scaling B2B demand generation, including lead generation, scoring, and routing, in close collaboration with sales.

• A hands-on builder eager to develop new capabilities prior to scaling them.

• An AI-first mindset regarding work, martech tools, and AI-driven channels such as GAO.

• Strong cross-functional operating capabilities across sales and business units within a multi-brand portfolio.

• A balance of execution and strategic strengths, with experience in positioning-led demand creation.

• Quick, decisive, low-ego, and comfortable with testing and learning from failures.

• Ability to navigate ambiguity and work with a partially established team.

• Preference for SMBs, particularly micro and small businesses (nice to have).

• Prior experience in the document space is a plus.

🏝️ Benefits

• Flexible working environment with options for remote and hybrid work.

• Opportunity to work from offices located in the United States, Poland, Romania, or Ukraine, or remotely from various countries.

• Competitive compensation that reflects local market conditions and individual experience.

• Performance-based bonus structure.

• Stock options available.

• Access to courses, conferences, and other learning resources.

• Support for career growth and internal mobility.

• Comprehensive health coverage tailored to each country.

• Wellness programs and access to fitness options.

• Quarterly company-wide Mental Health Days.

• Flexibility for parents.

• airSlate Junior Club for children.

• Company-wide family days.

• Pet-friendly workplace culture.

• Charitable initiatives through the airSlate Care program.

• Matching donations made by employees.

• Commitment to open communication and regular company-wide Q&A sessions.