Supervisor, Marketing Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead and cultivate a team of professionals in Campaign Management and National Optimization.

• Develop integrated digital marketing strategies that align with client goals and KPIs.

• Collaborate with Client Services and New Business teams to enhance revenue growth while ensuring team performance and maintaining high-quality client service.

• Analyze clients, industries, and objectives to create innovative cross-channel strategic plans.

• Conduct assessments of inventory and prepare detailed proposals.

• Work collaboratively across functions on the onboarding, launching, and post-fulfillment stages of custom programs.

• Provide support to Campaign Managers throughout the entire program lifecycle.

• Share insights on digital marketing, experiences, and industry trends with team members.

• Assist Sales in delivering new business proposals and mentor representatives on strategies and product offerings.

• Act as a technical and strategic authority during client pitch calls when necessary.

• Identify opportunities for efficiency and streamline the proposal and onboarding processes.

• Oversee hiring, onboarding, workload allocation, and daily guidance for direct reports.

• Establish performance expectations and conduct one-on-one meetings, coaching sessions, and formal performance evaluations.

• Recognize development needs and formulate growth plans.

• Serve as the escalation point for complex client or campaign-related issues.

• Ensure prompt resolution, consistent processes, and quality control throughout campaign performance and client communications.

⛳️ Requirements

• Bachelor's degree (or equivalent international qualification) or comparable experience is essential.

• Degree in Business, Marketing, or a related discipline is preferred.

• A minimum of 5 years of relevant experience is required.

• Preferred: At least 7 years of relevant experience.

• Experience in digital marketing encompassing SEM, SEO, website management, listings management, social media, and display advertising.

• Familiarity with bid management tools such as Acquisto, Skai, or Marin.

• Strong understanding of pay-per-click mechanics, analysis, and reporting within the industry.

• Excellent written and verbal communication skills are required.

• Technical proficiency with Microsoft Office Suite, Teams, Zoom, and similar tools.

• Advanced skills in Excel, including pivot tables, VLOOKUPs, HLOOKUPs, macros, and conditional formatting.

• Strong analytical capabilities in data interpretation.

• Leadership qualities, including expectation setting, delegation, identification of skill gaps, and accountability for performance.

• Willingness to travel less than 5% of the time.

• Must be at least 18 years old.

• Successful completion of the pre-employment screening process is required.

• Must complete necessary training or orientation courses successfully.

• Certifications in Google Analytics, Google Ads, and Google Display are preferred, or the ability to obtain them is required.

🏝️ Benefits

• Work remotely from anywhere – Thryv operates as a Remote First company.

• Competitive medical, dental, and vision insurance plans.

• Wellness program featuring additional incentives.

• 401(k) retirement savings plan with company matching contributions.

• Employee stock purchase program.

• Continuing education benefits including tuition assistance programs.

• One week of paid time off at the year's end, in addition to the standard paid time off policy.