Strategy Consultant, Mid-Level

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Assist clients and technical teams in strategizing and designing CRM and Marketing Automation campaigns and customer journeys.

• Collaborate with clients and technical teams on CRM and Marketing Automation initiatives, emphasizing strategy and performance enhancement.

• Conduct research on benchmarks, facilitate brainstorming sessions, and create concepts and narratives for campaigns and journeys.

• Develop campaign and journey strategies using Miro, outlining workflows, key objectives, and audience segmentation.

• Create briefs for creative teams and evaluate copy, layouts, and campaign materials.

• Assess the performance and best practices of ongoing journeys, deriving insights and recommending optimizations, A/B tests, and subsequent actions.

• Facilitate discovery, consulting, and brainstorming meetings with clients.

• Assist in the creation, planning, and prioritization of project roadmaps.

• Provide support to clients and development teams throughout the implementation phases.

• Aid in the creation and revision of workflows, documentation, briefing templates, and sales presentations.

• Guide and mentor interns, trainees, and junior strategy analysts during their onboarding process.

• Assist management teams with sales and partnership initiatives, contributing to case studies and presentations.

⛳️ Requirements

• A Bachelor’s or postgraduate degree, preferably in Marketing, Communications, Business Administration, Design, or a related field; or at least 6 years of experience in marketing roles.

• A minimum of 4 years of experience in marketing, planning, and/or strategy projects.

• At least 2 years of experience in CRM Marketing projects, encompassing automation and/or one-off campaigns.

• Familiarity with Salesforce Marketing Cloud or similar automation platforms.

• Experience with email, SMS, push notifications, and/or WhatsApp marketing.

• Exceptional verbal and written communication skills.

• A comprehensive understanding of business and marketing, coupled with strong listening skills.

• Capability to discern implicit needs during meetings, recognize clients’ primary pain points and underlying requirements, and propose effective strategies to address them.

• Proficiency in English at an advanced level.

• Spanish proficiency at an intermediate to advanced level (preferred).

• Experience in monitoring and analyzing data using Google Analytics, Datorama dashboards, Power BI, or Data Studio, along with creating presentation slides for reporting (preferred).

• Knowledge of and/or experience with other facets and channels of digital marketing (preferred).

• Familiarity with configuring and implementing CRM or Inbound Marketing campaigns, HTML, basic SQL, or other technical aspects of the automation process (preferred).

• Experience in managing large-enterprise digital projects in collaboration with agencies or consultancies (preferred).

🏝️ Benefits

• Flexibility with remote and hybrid work options based on location.

• Opportunities for career advancement, including international mobility and professional development programs.

• Access to learning and development resources, including cutting-edge tools, training, and industry experts.

• Competitive salary and benefits package.