Senior Off-Site AEO Strategy Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish and nurture relationships with vendors, focusing on outreach, link development, and content placement.

• Define project scopes, monitor deliverables, manage budgets and accounts, and ensure vendor accountability.

• Identify publications, ranking sites, and aggregators recognized by AI engines in higher education queries.

• Create prioritized outreach and relationship development target lists.

• Engage with editors, journalists, and webmasters to secure earned mentions, citations, and coverage.

• Oversee the offsite citation strategy for university partners, adjusting investments based on performance and business objectives.

• Track AI engine responses using visibility tools and direct prompt testing.

• Convert findings into actionable strategies and reports tailored for executive audiences.

• Collaborate with teams in SEO/AEO, Content, Brand Strategy, and Integrated Marketing.

• Develop methodologies for prompt tracking and create recurring reports.

• Review existing vendor SOWs and set criteria for renewal or exit.

• Implement off-site citation strategies across university partners.

⛳️ Requirements

• A minimum of 5 years in SEO or digital PR, with a proven grasp of how AI and LLM-based search engines surface and cite content, as well as translating these insights into effective outreach and vendor priorities.

• Experience in managing vendor relationships, including reviewing SOWs, defining deliverables, and ensuring agencies meet their commitments.

• A successful history of building relationships with publications and generating a consistent flow of earned coverage, links, or mentions.

• Excellent communication skills with the ability to convey AI search concepts to non-technical stakeholders.

• Demonstrated ability to collaborate effectively across PR, editorial, or content teams.

• Knowledge of traditional SEO on-site strategies, including structured data and content organization.

• Familiarity with AI visibility monitoring tools such as Profound, Ahrefs Brand Radar, or DataForSEO AI Optimization.

• Experience in higher education, digital agencies, or complex multi-brand ecosystems.

• Background in prompt engineering or systematic LLM testing.

• Understanding of aggregator and ranking sites within the higher education sector.

• Must reside in the United States (US - Remote).

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health benefits including medical, dental, and vision insurance.

• Flexible work hours and remote work options.

• Opportunities for professional development and growth.

• Collaborative and inclusive company culture.