Strategist, TikTok Shop

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full ownership of the growth journey for each TikTok Shop client.

• Develop strategies and drive execution for a designated portfolio of accounts.

• Act as the primary strategist for assigned accounts, managing a 12-month roadmap and collaborating with Account Managers and specialist teams.

• Conduct brand discovery and catalog audits across TikTok, Amazon, and Direct-to-Consumer (DTC) platforms.

• Identify Hero Products based on criteria including margin economics, content demonstrability, inventory depth, affiliate commission potential, compliance risks, cross-channel demand, and channel suitability.

• Prepare product listings for launch by enhancing titles, descriptions, attributes, and images for optimal TikTok search visibility.

• Validate variation architecture, bundle strategies, pricing, and parity; perform compliance audits and assess shop health.

• Create a comprehensive 12-month plan with quarterly milestones and manage the 90-day scale-gate review process.

• Monitor metrics such as GMV, ROAS, contribution margin, AOV, and creator efficiency; pinpoint optimization opportunities and offer strategic insights.

• Provide briefings to Sampling and Affiliate teams regarding creator strategy and product priorities.

• Assist with creator seeding and the launch of affiliate initiatives.

• Facilitate kickoff meetings and quarterly business reviews; present the 90-day review and document all decisions made.

• Relay product and client feedback to internal teams to help refine Quartile's TikTok Shop managed-service model.

• Make strategic decisions and take ownership of outcomes, delegating tasks to specialists or directly executing as necessary.

⛳️ Requirements

• Minimum of 3 years' experience in e-commerce strategy, channel operations, or growth strategies.

• Direct, hands-on experience with TikTok Shop, social commerce, or marketing led by creators.

• Proven ability to audit product catalogs and make go/no-go decisions based on profitability criteria.

• Experience in optimizing product listings, SEO/keyword strategies, or pricing analysis.

• Comfortable with financial data analysis, including margins, commission structures, contribution margin, and ROAS.

• At least 2 years in a client-facing position, ideally managing small to medium-sized brands.

• Proficient in both written and spoken English.

• Background in affiliate marketing or creator economics is preferred.

• Experience with managing other marketplaces or channels (such as Amazon, Shopify, Walmart, or Target) is advantageous.

• Familiarity with advertising platforms like TikTok Ads Manager, Amazon Advertising, Google, and Meta.

• Experience with consumer brands, CPG, beauty, or DTC products.

• Exposure to SQL, data analytics tools, or business intelligence platforms.

• Possess intellectual curiosity and a strong eagerness to learn and experiment in a fast-changing industry.

• Experience working in a dynamic, startup-like environment.

🏝️ Benefits

• Comprehensive Insurance Coverage.

• 401K Plan with Employer Match.

• Generous Paid Time Off (24 Vacation days, 7 Sick days, 12 Company Holidays, Summer Fridays).

• Company Laptop + additional tech accessories.