Strategic Program Manager, Agency

This is a fully remote position, open to applicants in United States.

📋 Description

• Create playbooks and workflows for evaluating agencies, onboarding, launching accounts, and driving expansion.

• Assess agency and advertiser portfolio performance to uncover patterns, successful strategies, and case studies.

• Oversee Performance TV account KPIs and implement optimizations related to audience strategy, budget distribution, creative elements, and testing.

• Assist in agency partnership strategies and oversee projects related to co-marketing initiatives, co-development, and MCP/technology integrations.

• Design and present training sessions, workshops, and resources for key agency partners.

• Collaborate with Product Marketing, Sales, and Customer Success to tackle recurring issues and enhance the agency experience.

• Establish repeatable processes for agency onboarding, account launches, and expansion efforts.

• Convert account trends and testing findings into actionable optimizations, best practices, and case studies.

• Enhance agency enablement and support advertisers in achieving success.

⛳️ Requirements

• Over 7 years of experience in digital advertising, performance marketing, advertising technology, or agency account strategy, with direct oversight of campaign performance.

• Proven experience in optimizing paid media for business outcomes like cost per acquisition, return on ad spend, and conversion volume; experience with connected TV or Performance TV is advantageous.

• Knowledge of how agencies assess media partners, manage advertiser portfolios, and make decisions regarding campaigns and budgets.

• Proven analytical skills with the ability to identify account trends, convert them into actionable recommendations, and craft compelling client narratives.

• Strong expertise in third-party measurement tools such as Northbeam, Triple Whale, Fospha, Workmagic, or Measured.

• Experience in developing processes, playbooks, or programs for cross-functional teams.

• Excellent presentation and communication skills, including engaging in client discussions, conducting training sessions, and facilitating partner enablement.

• Capability to build trusted relationships and influence both internal teams and external partners without direct authority.

• Strong project management abilities.

• Proficiency in spreadsheets, reporting platforms, and CRM tools like Salesforce.

🏝️ Benefits

• People-first company culture.

• Recognized as one of Ad Age’s Best Places To Work in 2026.