Steam Marketing Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the Steam launch strategy from the demo phase to the launch and the initial 30 days.

• Develop and implement a timeline that includes the launch of the store page, demo release, participation in Steam Next Fest, creator outreach, launch week activities, and post-launch efforts.

• Oversee the Steam store page management, which encompasses the capsule, trailer, GIFs, brief description, and tagging.

• Test various elements of the store page to optimize conversion rates and collaborate with the art team for improvements.

• Identify appropriate Twitch and YouTube creators for the game.

• Pitch to creators, distribute game keys via Keymailer, Lurkit, or similar platforms, manage embargoes, and monitor the performance of videos and their impact on wishlists.

• Work with the design team to produce shareable gameplay moments.

• Guide the social media lead on distribution strategies and brief creators on content concepts.

• Establish a community growth strategy for Discord, the Steam hub, and subreddit in partnership with the community manager.

• Engage directly within communities and manage the progression from demo player to playtester to brand advocate.

• Lead the Steam Next Fest launch, coordinating demo preparation, wishlist enhancement, creator involvement, and developer livestreams.

• Provide weekly reports on wishlist growth, creator outreach, demo installations and retention, and conversion rates during the launch.

• Offer insights to the CEO and game lead regarding effective strategies and necessary adjustments.

⛳️ Requirements

• Experience in launching at least one game on Steam where you led marketing efforts and can demonstrate the wishlist growth and influencing factors.

• Comprehensive knowledge of Steam, including store page optimization, demo timing, Next Fest participation, featuring, discovery algorithms, wishlist acceleration, and launch week sales.

• Experience in running large-scale creator seeding campaigns involving numerous creators, key distribution tools, embargoes, and performance tracking.

• Extensive familiarity with multiplayer and co-op games on PC.

• Ability to analyze and articulate how a successful indie game achieved its audience on Steam through data.

• Strong instinct for creating short-form content suitable for TikTok and YouTube Shorts; capable of briefing an editor or independently editing clips.

• Adaptable in balancing leadership and execution of marketing strategies, implementation, and reporting with a small team and contractors.

• Experience at an indie publisher or indie-focused marketing agency is a plus.

• Proven track record of building a Discord community from scratch to tens of thousands of members is a plus.

• Adequate game sense to question design choices when mechanics do not produce engaging content.

• Existing connections with PC gaming streamers and content creators are advantageous.

• Previous experience with Early Access launches and post-launch marketing strategies is desirable.

🏝️ Benefits

• Work remotely from anywhere.

• Full-time employment or a 6-month contract leading up to the launch.

• Chance to contribute to an unannounced multiplayer title for Steam on PC.

• Collaborate with a small team and external contractors.

• Directly report to the CEO and work closely with the game's lead on a daily basis.