Marketing Coordinator

This is a fully remote position, open to applicants in United States.

📋 Description

• Ensure the integrity of marketing and customer data within Salesforce, which includes list imports, data cleanup, deduplication, and adherence to data standards.

• Assist in managing the lead lifecycle from acquisition to conversion, encompassing lead scoring, territory assignments, sales handoffs, and follow-up tracking.

• Develop and implement marketing campaigns, email automation, and nurturing programs across various marketing platforms, while ensuring precise CRM tracking.

• Organize logistics for conferences and events, which includes managing registrations, booth and exhibitor arrangements, team travel and accommodation, and the shipment of booth materials and equipment.

• Oversee the capture and timely follow-up of event leads to ensure leads are promptly and accurately directed to the sales team.

• Create dashboards and reports that focus on marketing performance, attribution, and pipeline contributions; provide insights to inform strategic and budgetary decisions.

• Maintain and enhance the marketing technology ecosystem, research relevant tools, and ensure seamless data flow between connected systems.

• Develop processes, documentation, and training materials to promote consistent use of marketing and sales systems.

• Collaborate with teams across sales, product management, clinical, operations, finance, and executive leadership.

• Take on additional projects as the team and business evolve.

⛳️ Requirements

• 1–3 years of relevant experience in marketing operations, sales operations, or revenue operations, preferably within the medical device, healthcare technology, or B2B sectors.

• Proficient in Salesforce, including data management, campaign execution, and reporting. Salesforce Administrator certification is advantageous.

• Familiarity with email marketing and automation tools, such as Mailchimp or HubSpot.

• Strong analytical abilities with experience in creating dashboards and performance reports.

• Detail-oriented with a strong commitment to maintaining data quality.

• Capable of clearly communicating data and systems to non-technical teams.

• Willingness to travel occasionally for important conferences and team meetings.

• Prior experience with marketing attribution and analytics tools is preferred.

• Background in supporting a growing sales team at an early-stage company is a plus.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health benefits including medical, dental, and vision coverage.

• Opportunities for professional development and career advancement.

• Flexible work environment with options for remote work.

• Engaging team culture with regular team-building activities.