Marketing Manager

This is a fully remote position, open to applicants in Louisiana.

📋 Description

• Create and implement comprehensive marketing strategies utilizing digital, social, email, and traditional platforms.

• Manage marketing projects from start to finish, overseeing timelines, budgets, and collaboration across departments.

• Enhance earned media relations and spearhead writing projects, including copywriting and promotional content.

• Direct event and trade show planning, ensuring effective logistics and brand representation.

• Perform market research and competitor analysis within the tactical sector.

• Monitor and report on marketing performance metrics, KPIs, and return on investment (ROI).

• Leverage data-driven insights to refine future marketing strategies.

• Work alongside Sales and Product teams to maintain brand consistency.

• Acquire a thorough understanding of the UNITY Tactical brand, its operations, products, and customer demographics.

• Report directly to the VP of Marketing.

• Maintain ongoing communication with team members.

• Oversee projects and adhere to deadlines.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related discipline.

• Over 5 years of marketing experience demonstrating success in campaign management and strategic execution.

• Outstanding writing capabilities with a solid grounding in AP Style.

• Strong grasp of digital marketing, social media, SEO, email marketing, and analytical tools.

• Excellent leadership, project management, and organizational skills with meticulous attention to detail.

• Competence in making data-informed decisions in a dynamic environment.

• Strategic mindset complemented by clear, confident communication and presentation abilities.

• Capacity to collaborate effectively within a team and work independently.

• Ability to multitask efficiently in a deadline-oriented environment.

• Previous experience in the tactical, defense, shooting sports, or outdoor manufacturing industries is advantageous.

• Familiarity with B2B and B2C marketing strategies, as well as marketing to government entities, is a plus.

• Proven experience managing media relations and developing effective public relations strategies is beneficial.

• Background in corporate event planning and show management is a plus.

🏝️ Benefits

• Discretionary (unlimited) paid time off (PTO).

• Nine (9) paid holidays each year.

• 401(K) Retirement Plan featuring employee contributions and a competitive employer match (Elevate).

• Medical Insurance (Select Health).

• Dental coverage (EMI Healthcare).

• Vision benefits (Ameritas).

• Health Savings Account (HSA) & Flexible Spending Account (FSA) programs (WEX).

• 100% employer-paid Basic Life Insurance policy worth $40,000 (MetLife).

• 100% employer-paid Employee Assistance Program (MetLife).

• Voluntary products including Accidental Death & Dismemberment, Long Term & Short Term Disability, Life Insurance, Hospital Indemnity, Telehealth, Auto & Home Insurance, and Identity Theft Protection (Various Providers).

• Opportunities for personal and professional development.

• Continuous learning opportunities.