Senior Field Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and implement regional field marketing strategies for North America that align with business objectives.

• Develop integrated marketing campaigns that encompass digital marketing, events, content, account-based marketing (ABM), and partner marketing.

• Work alongside Sales leadership to pinpoint target accounts, market opportunities, and campaign priorities.

• Adapt global marketing initiatives to suit regional market requirements while ensuring brand consistency.

• Enhance marketing efforts focused on demand generation, pipeline development, and return on investment (ROI).

• Provide guidance to regional Sales, Client Partners, and Industry leaders across North America.

• Assist in executive engagement programs and strategic client initiatives.

• Contribute to global campaigns, ABM initiatives, and marketing best practices.

• Design campaigns, confirm target accounts, modify regional messaging/content, and transfer leads to Sales.

• Oversee BANT-verified lead handover, follow-up support, and reporting on lead quality.

• Aid in account selection, ABM activation, and personalized content development.

• Coordinate global partner and industry events within North America.

• Direct regional event strategy, execution, and client experiences.

• Provide VIP client experiences at roundtables and C-Suite gatherings.

• Create and disseminate client stories, thought leadership articles, and public relations materials.

• Facilitate client engagement and local video shoots.

• Promote client advocacy initiatives, including client-hosted panels and speakers at industry events.

• Support local social media content, audience management, and regional outreach efforts.

• Monitor, analyze, and report on campaign performance utilizing CRM and marketing automation tools like HubSpot.

• Track marketing qualified leads (MQLs), sales qualified leads (SQLs), influenced/generated pipeline, opportunity conversion rates, event ROI, and overall campaign engagement.

• Generate regular optimization reports and actionable recommendations.

• Manage field/area marketing budgets and liaise with agencies, suppliers, venues, and marketing partners.

• Ensure all activities are executed punctually, within budget, and in accordance with procurement processes.

• Travel as necessary to implement key marketing events and initiatives.

⛳️ Requirements

• Must reside on the East Coast, operating within Eastern Standard Time (EST).

• Preferably possess a bachelor’s degree or hold a relevant professional qualification.

• Over 5 years of experience in B2B marketing, field marketing, demand generation, or integrated marketing.

• Experience in technology consulting, digital services, IT services, SaaS, or professional services is highly advantageous.

• Demonstrated success in managing integrated marketing campaigns and executive-level events.

• Strong project management and stakeholder management capabilities.

• Proven experience collaborating closely with sales teams to support pipeline generation.

• Excellent written and verbal communication abilities.

• Strong analytical skills with a background in using campaign performance metrics to inform decision-making.

• Capacity to manage multiple priorities across various regions and stakeholders.

• Familiarity with Account-Based Marketing (ABM) programs.

• Experience with CRM and marketing automation platforms such as Marketo, HubSpot, or comparable tools.

• Background in working within a global matrix organization.

• Knowledge of digital transformation, cloud computing, AI, software engineering, or consulting markets.

• Experience managing external agencies and strategic partnerships.

• Proficient in spoken and written English.

• Ability to conduct high-level oral and written business communications.

• Willingness and capability to travel for essential marketing events and initiatives.

• Ability to participate in internal and external meetings via video calls.

• Availability to work onsite at corporate or client offices as required.

• For business travel/event attendance: ability to lift 25 lbs.

• For business travel/event attendance: valid driver’s license and a clean driving record.

🏝️ Benefits

• Competitive salary package.

• Share plan.

• Company performance bonuses.

• Value-based recognition awards.

• Referral bonus.

• Career coaching.

• Global career opportunities.

• Non-linear career paths.

• Internal development programs for management and technical leadership.

• Involvement in complex projects.

• Rotations available.

• Access to internal tech communities.

• Training opportunities.

• Certifications offered.

• Coaching support.

• Subscriptions to online learning platforms.

• Pass-it-on sessions.

• Workshops available.

• Conferences participation.

• Hybrid work model.

• Flexible working hours.

• Employee assistance program.

• Global internal wellbeing program.

• Access to wellbeing applications.

• Participation in global internal tech communities.

• Hobby clubs and interest groups.

• Inclusion and diversity programs.

• Events and celebrations.

• Medical, dental, vision, and disability coverage.

• Flexible Spending Accounts (Medical, Transit, and Dependent Care).

• Employer-paid life insurance and AD&D coverage.

• Health Savings Account paired with a low-cost High Deductible Medical Plan.

• 401(k) Safe Harbor Retirement plan with employer matching and immediate vesting.