B2B SaaS Marketing Manager

This is a fully remote position, open to applicants in New York.

📋 Description

• Oversee the development of go-to-market strategies and product launches for cutting-edge enterprise software solutions.

• Formulate brand positioning, messaging, and content tailored for enterprise decision-makers.

• Design and implement B2B demand generation campaigns that yield qualified leads and measurable sales pipeline results.

• Propel digital marketing initiatives, such as SEO, email campaigns, website optimization, and account-based marketing.

• Collaborate with sales and product teams to transform market insights into effective campaigns and revenue opportunities.

• Establish thought leadership through research-informed content, industry events, and strategic alliances.

• Monitor marketing performance, enhance conversion rates, and showcase campaign ROI.

• Lead a small team and coordinate with external marketing partners while remaining actively involved in execution.

• Assist in launching new products, enhancing market visibility, and accelerating company growth.

⛳️ Requirements

• Applicants must currently reside in the Northeastern United States.

• A minimum of 8 years of experience in B2B marketing.

• Experience in marketing enterprise software, SaaS, or complex technology solutions.

• Demonstrated ability to generate qualified sales pipelines.

• Proven track record of creating measurable marketing-sourced pipelines and qualified sales opportunities.

• Experience in launching software products.

• Practical experience in leading B2B software product launches and go-to-market strategies.

• Expertise in developing product positioning, messaging, and category differentiation.

• Strong knowledge of demand generation, digital marketing, CRM, and marketing analytics.

• Comfortable engaging with executive leadership, sales teams, and external partners.

• Familiarity with AI, automation, data platforms, or enterprise services is advantageous.

• Knowledge of GCC, GBS, or Shared Services markets is beneficial.

• Occasional travel for industry events and business meetings may be necessary.

🏝️ Benefits

• Potential performance bonuses.

• Opportunities for stock options.

• Employer-supported medical and dental coverage.

• 401(k) contributions.

• Flexible time off policies.

• Paid parental leave.

• Possibility of equity incentives.

• Comprehensive dental insurance.

• Health insurance coverage.

• Life insurance benefits.

• Retirement plan options.

• Vision insurance.

• Flexibility for remote work.