Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Define and refine TurnCare’s downstream marketing and commercial strategy.

• Oversee and enhance social media, email marketing, conferences and events, as well as lead generation and conversion channels.

• Collaborate with sales representatives in the field to bolster customer engagement, active opportunities, and sales tools.

• Create marketing and training materials for product launches, new clinical data, field activities, and go-to-market strategies.

• Work in partnership with product management, clinical teams, operations, sales, leadership, and other departments.

• Collect customer feedback through interviews, surveys, site visits, events, and field discussions.

• Convert customer and clinical insights into positioning, value propositions, messaging, product strategy, and commercial strategy.

• Collaborate with the product team on new product initiatives and successful launches.

• Assist in targeting, segmentation, competitive analysis, and marketing performance evaluation.

• Undertake additional projects as the team and business expand.

⛳️ Requirements

• 3–5 years of B2B marketing experience, preferably in medical devices, healthcare technology, or a related clinical environment.

• Proficient in both marketing strategy and practical execution across various channels (LinkedIn, email marketing, etc.).

• Excellent writing and communication skills, with a capacity to learn and accurately convey clinical topics.

• Experience in collaborating with cross-functional teams and gathering customer insights.

• Knowledge of CRM and marketing tools, such as Salesforce and Mailchimp.

• Practical experience with digital marketing and analytics tools, including Google Analytics, Google Ads and other paid campaign platforms, LinkedIn Campaign Manager, and fundamentals of SEO/SEM.

• Strong organizational skills and the ability to manage multiple priorities in a dynamic environment.

• Willingness and capability to travel 50% of the time.

• Preferred: Experience in marketing to nurses, critical care teams, or hospital administrators.

• Preferred: Experience collaborating with agencies or utilizing AI tools in content creation.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Opportunities for professional development and career advancement.

• Flexible work environment and remote work options.

• Generous paid time off and holiday policies.