Staff Product Marketing Manager, Provider Growth

This is a fully remote position, open to applicants in United States.

📋 Description

• Comprehend the provider, market, and competitive landscape to inform Product and Growth strategies.

• Transform provider insights and Headway's capabilities into distinct positioning and messaging.

• Oversee go-to-market strategies aimed at enhancing provider acquisition, activation, and early engagement.

• Convert GTM strategy into a cohesive marketing plan.

• Lead cross-functional marketing teams to achieve shared objectives.

• Identify high-impact opportunities to attract and engage providers.

• Provide Growth, Sales, Enablement, and Customer Success teams with frameworks and tools to convey the provider narrative.

• Collaborate with Provider Growth, Design, Lifecycle Marketing, Research, Creative, and other marketing teams.

• Report directly to the Director of Provider Marketing.

⛳️ Requirements

• Extensive PMM experience (8+ years) in consumer, marketplace, SMB, subscription, or product-led sectors.

• Proven history of driving customer acquisition and activation.

• Proficient in developing positioning and messaging.

• Experience in influencing Product and Growth strategies.

• Knowledge of provider acquisition and activation processes.

• Ability to link customer insights, positioning, and GTM execution to quantifiable business results.

• Comfortable with ambiguity and skilled in prioritizing without complete information.

• Capable of leading complex cross-functional initiatives across Product, Growth, Sales, Customer Success, Research, and Creative teams without formal authority.

• Strong ability to advocate for viewpoints with senior stakeholders and adjust them based on new evidence.

• Proficient in leveraging AI to enhance work processes and create workflows that boost team quality or efficiency.

🏝️ Benefits

• Equity compensation.

• Medical, Dental, and Vision coverage.

• HSA / FSA.

• 401K.

• Work-from-home stipend.

• Therapy reimbursement.

• 16-week parental leave for eligible employees.

• Carrot Fertility reimbursement and membership.

• 13 paid holidays + company holiday break.

• Flexible PTO.

• EAP.

• Training and professional development opportunities.

• Comprehensive health and wellness benefits.

• Retirement savings options.

• Meaningful ownership opportunities through equity.