Product Marketing Lead, Payor

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop, define, and expand the future of AI Care within the Payor ecosystem, which includes Health Plans, Public Sector/Government entities, and Labor & Unions.

• Act as the primary strategist for go-to-market initiatives and storytelling for the Payor business.

• Collaborate with General Managers to convert AI Care platform capabilities into solution packages tailored for Commercial Health Plans, Public Sector, and Labor/Unions.

• Align product packaging, value-based models, solution offerings, payor contracting, ASO/FI structures, and trust fund requirements.

• Analyze payor purchasing matrices and develop sales playbooks, RFP narrative blocks, pitch tracks, and objection toolkits.

• Create positioning and messaging focused on population health impact, cost-of-care reduction, accessibility, and clinical outcomes.

• Test and enhance positioning across payor channels, during pitch meetings, and in RFP responses.

• Manage Payor go-to-market assets, which include executive pitch decks, clinical impact summaries, RFP content blocks, and partnership guides.

• Conceptualize, launch, and oversee integrated full-funnel product and audience campaigns.

• Provide the Payor Commercial team with compelling value propositions, sales strategies, and pitch materials.

• Work in tandem with Demand Gen, Brand, Events, and General Managers on coordinated go-to-market campaigns.

⛳️ Requirements

• A minimum of 8 years in B2B Product Marketing.

• Proven history of launching new products, creating compelling narratives, and executing complex GTM strategies.

• Extensive experience in marketing to healthcare payors, particularly Health Plans, Public Sector/Government programs, or Labor/Trust Funds.

• Knowledge of medical management, health plan procurement, and member engagement dynamics.

• Exceptional skill in translating complex technology into clear, credible, clinically relevant, and financially persuasive value propositions for payor buyers.

• Proven capability to guide campaigns from concept through to market launch.

• Experience in measuring success through pipeline impact, deal velocity, and contract wins.

• Ability to collaborate effectively with General Managers, Product Managers, and Commercial executives.

• Proficiency in developing macro payor category positioning and detailed pitch decks or RFP narratives.

• Active use of modern AI tools for audience research, messaging variations, deal intelligence, and content creation.

• Demonstrated AI proficiency at least at Level 1 (Explorer).

🏝️ Benefits

• Sword provides additional benefits beyond total compensation; specific benefits may vary by country and will be detailed separately.