Director of Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish Product Marketing as a key strategic function within Scrunch

• Evaluate the organization to identify significant Product Marketing opportunities

• Define scalable practices, operating rhythms, decision frameworks, and stakeholder engagement models for Product Marketing

• Own and refine the product marketing strategy, which includes positioning, messaging, segmentation, audience definition, and go-to-market planning

• Collaborate with Product Management on roadmap priorities and adjustments based on customer requirements, competitive landscape, and market indicators

• Transform product strategy and roadmap priorities into actionable Product Marketing plans

• Act as the voice of the market, customer, and buyer in product planning and business decision-making

• Define and implement product release and launch processes across Scrunch and Sitecore stakeholders

• Create release-tiering frameworks that align with launch planning, marketing investments, seller readiness, and customer communication

• Transform product releases into campaigns, programs, and market-oriented narratives

• Develop unique positioning, messaging, and value propositions for buyers, customers, partners, analysts, and influencers

• Convert customer, market, and competitive insights into actionable business and marketing opportunities

• Activate product narratives across campaigns, content, digital experiences, events, and demand-generation initiatives

• Equip Sales, Customer Success, and Partner teams with narratives, content, proof points, competitive insights, and launch communications

• Assist in strategic customer discussions, executive briefings, analyst interactions, and industry events

• Mentor and influence cross-functional team members and potentially develop or manage Product Marketing talent as the business expands

⛳️ Requirements

• Extensive Product Marketing experience in technology, SaaS, AI, Search, Martech, or another rapidly changing product environment

• Proven track record of introducing, developing, or enhancing Product Marketing capabilities within an organization where the function was either new or still maturing

• Demonstrated ability to evaluate ambiguous business needs, identify Product Marketing gaps, set priorities, and transition from strategy to execution without waiting for a fully defined brief

• Strong expertise in positioning, messaging, product launches, release management, go-to-market strategies, market intelligence, and competitive strategy

• Experience collaborating with Product Management on roadmap strategy, product planning, prioritization, and adjustments driven by customer or market insights

• Experience in translating product releases and features into cohesive marketing campaigns and seller-ready narratives

• Comprehensive understanding of how Product Marketing supports Sales Enablement through subject matter expertise, messaging, training, tools, and continuous field partnership

• Executive presence with the capability to influence senior stakeholders across Product, Marketing, Sales, Customer Success, and leadership teams

• Strategic thinking coupled with hands-on execution, including the ability to distill complex products and concepts into clear, compelling narratives

• Experience in coaching, mentoring, or managing Product Marketing talent is highly preferred

• Exceptional communication, collaboration, and stakeholder management skills

• Comfort in a fast-paced environment where priorities shift and processes may not be clearly defined

🏝️ Benefits

• 20% bonus structure

• Multiple health insurance options, including medical, dental, and vision coverage

• 401(k) retirement plan with company matching contributions

• Generous paid time off, encompassing vacation/PTO, paid sick leave, and paid holidays

• Paid volunteer days

• Fully paid parental leave for new parents

• Company-paid short-term and long-term disability insurance

• Life insurance

• Employee Assistance Program dedicated to supporting employees’ well-being

• Voluntary benefits available from the date of hire