Staff Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Define and take ownership of 15Five’s corporate narrative as the company transitions towards AI-driven HR and performance management.

• Create a comprehensive top-down narrative that encompasses the company’s story, AI perspective, issues addressed, and supporting evidence.

• Integrate AI products into a cohesive portfolio narrative.

• Establish 15Five’s voice and tone guidelines.

• Align each AI product with performance management and people management challenges.

• Maintain an approved product narrative for Product, Sales, and Marketing teams.

• Ensure that published product claims undergo an accuracy review.

• Validate messaging with buyers prior to widespread implementation.

• Implement messaging across the website, demand generation programs, sales narratives, product launches, and enablement initiatives.

• Provide insights on wins/losses, competitive analysis, battle cards, and objection handling.

• Establish and report on the resonance of messaging using pipeline, win rates, and adoption metrics.

• Set criteria for customer stories and develop interview guides in collaboration with content marketing.

• Supply market, buyer, and competitive insights for pricing and packaging strategies.

• Collaborate with Marketing, Sales, Product, and Customer Experience teams.

• Utilize AI for research, competitive assessments, buyer analysis, frameworks, and productivity enhancements.

⛳️ Requirements

• 10–12+ years of experience in B2B SaaS product marketing, including at least one instance of company-wide repositioning.

• Proven ability to make AI or technically intricate products clear and credible to business buyers; experience in HR tech is highly valued.

• Skilled in aligning conflicting senior stakeholders using evidence-based approaches.

• Experience in conducting hands-on buyer research, message testing, win/loss analysis, and competitive assessments.

• Familiarity with portfolio or solution messaging across multiple products.

• A writing portfolio demonstrating a strong command of voice and tone.

• Confident yet humble; comfortable building upon existing work.

• Willingness to accommodate early morning or after-hours meetings at least four days a week.

• Expected availability for a standard 40+ hour work week, Monday through Friday, between 8:00 am and 5:00 pm (flexible).

• Capability to verify identity and eligibility to work in the United States and complete necessary employment eligibility verification upon hiring.

🏝️ Benefits

• Medical, dental, and vision coverage with a cost subsidy from 15Five.

• Employer-funded Short-Term Disability, Long-Term Disability, and Term Life insurance.

• Family planning assistance with enhanced medical plans and consultation services.

• Inclusive Benefits Stipend.

• Access to mental health and wellness resources.

• Flexible Time Off Program.

• Generous paid leave for new parents.

• Military leave.

• Paid Company Holidays.

• Sabbatical Program.

• 401K plan with 4% Matching after 6 months.

• Opportunity for remote work.

• Annual discretionary bonus program.

• Equity awards.

• Comprehensive benefits and wellbeing offerings.

• Collaborate with experts in leadership, culture, and personal development.

• Manager enablement, skill development, and holistic care initiatives.