Staff Product Manager – Referral, Growth

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish the vision, strategy, and roadmap for Fetch’s referral growth engine, outlining priorities, success metrics, and OKRs in alignment with company growth objectives and monthly active users (MAU).

• Create referral loops and sharing experiences that foster compounding network effects across acquisition, activation, engagement, and retention.

• Oversee the complete referral lifecycle, which includes invitations, rewards, onboarding, activation, advocacy, re-engagement, and lifecycle optimization.

• Develop product capabilities, incentive systems, and experimentation frameworks that empower the referral growth engine to scale effectively.

• Utilize AI and machine learning to tailor referral experiences, enhance incentive structures, and promote organic growth.

• Spearhead intricate cross-functional initiatives involving Product, Engineering, Design, Data Science, Marketing, Lifecycle Marketing, Research, and business teams.

• Act as the product leader for referral growth metrics, employing qualitative insights, behavioral data, experimentation, and product intuition to identify high-impact opportunities.

• Plan and implement experiments related to referral incentives, sharing mechanics, social proof, AI-driven personalization, lifecycle messaging, and community engagement.

• Collaborate with Lifecycle Marketing to design personalized referral journeys across owned channels and optimize conversion, activation, and retention.

• Set and track referral health metrics such as invite rate, referral conversion, viral coefficient, referral activation, referred-user retention, cost per referred acquisition, and contribution to MAU growth.

• Maintain a thorough understanding of Fetch users, consumer behavior, partner dynamics, competitive referral programs, AI capabilities, and industry growth trends.

• Take responsibility for outcomes, eliminate obstacles, and work accountably in a fast-paced environment.

⛳️ Requirements

• Over 5 years of product management experience, featuring significant involvement in developing consumer growth, referral, marketplace, social, or network-effect products.

• A proven history of designing, launching, measuring, and scaling referral programs, viral loops, user advocacy systems, or consumer growth products that yield measurable business results.

• Thorough understanding of growth loops, behavioral economics, incentive design, lifecycle marketing, experimentation frameworks, funnel optimization, and retention models.

• Experience utilizing AI-driven products, personalization, or data science to create smart and effective consumer experiences.

• Strong analytical skills with the ability to interpret user behavior, define success metrics, assess trade-offs, and make data-driven decisions through experimentation.

• Proven success in leading complex cross-functional initiatives and aligning diverse teams around a clear product strategy.

• Excellent communication, stakeholder management, and influencing abilities, including experience collaborating with senior leadership.

• Strong product judgment that balances user needs, business objectives, technical constraints, and execution speed.

• Comfort in navigating ambiguity, creating structure where none exists, and defining new product areas.

• Demonstrated capability to lead through influence, elevate product quality, and mentor or guide other product managers.

• Strong ownership mentality with a proactive approach and willingness to delve into details to deliver outstanding user experiences.

🏝️ Benefits

• Equity: We provide full-time employees with equity in Fetch, enabling everyone to share in Fetch’s growth.

• 401(k): Fetch matches your contributions dollar for dollar, up to 4% of your eligible pay.

• Comprehensive medical, dental, and vision plans available for all, including pets.

• Up to $10,000 per year in education reimbursement.

• Employee Resource Groups focused on promoting a diverse and inclusive workplace through events, dialogue, and advocacy.

• Flexible paid time off (PTO), 9 paid holidays, and a week-long break at the end of the year.

• 14 weeks of fully paid parental leave for all employees, plus an additional 6 weeks of paid childbirth recovery leave for birthing parents, along with a flexible return-to-work schedule.

• A one-time $2,000 Calvin Care Cash incentive for employees welcoming new family members.

• A flexible work environment with fully remote work options available anywhere in the US for US-based roles.

• Hardware and software provided to facilitate remote work.