Staff Product Manager

This is a fully remote position, open to applicants in India.

📋 Description

• Take ownership of the strategy, implementation, and quality standards for HighLevel’s WhatsApp product from start to finish.

• Establish the roadmap and key success metrics encompassing onboarding, templates, WhatsApp Flows, Calling, AI, and monetization.

• Transform WhatsApp onboarding into a self-service and efficient process, including embedded signup, number and business verification, multi-WABA, and Coexistence.

• Manage deliverability and account health, focusing on quality ratings, messaging-limit tiers, and failure taxonomy.

• Oversee the WhatsApp template lifecycle, including approvals, quality-based pauses, rich formats, localization, and pre-approved libraries.

• Take charge of WhatsApp Calling on WebRTC, ensuring a smooth softphone experience, permissions, recording, transcripts, and call-quality monitoring.

• Handle WhatsApp Flows, focusing on Flow JSON authoring, endpoint-backed data exchange, encryption key management, and publishing.

• Lead initiatives in Conversation AI, WhatsApp bots, and Voice AI with defined engagement rules, guardrails, language coverage, and cost tracking.

• Manage monetization strategies including subscription and usage pricing, credit lines, migrations, wallet debits, reselling markups, and discount programs.

• Collaborate directly with Meta to secure beta access, address customer policy issues, influence the product roadmap, and oversee partner-funded development projects.

• Prototype concepts, conduct customer discovery, and collaborate with Design on high-friction product surfaces.

• Work alongside Product Marketing, Support, Implementation, RevEx, and Finance to enhance activation, retention, packaging, revenue, and reduce support volume.

• Lead significant platform migrations across the existing installed base with comprehensive migration and communication strategies.

⛳️ Requirements

• Over 8 years of product management experience with complex B2B SaaS, messaging, communications, AI, automation, CRM, or platform products.

• Proven experience in a senior individual contributor role such as Staff, Principal, or Lead Product Manager.

• In-depth knowledge of the WhatsApp Business Platform, or strong proficiency in related messaging, CPaaS/BSP, conversational AI, or telephony sectors.

• Practical understanding of real-time voice, WebRTC, and VoIP call quality.

• Technical proficiency with APIs and webhooks, LLM behavior, rate limits and retries, observability, and scalability.

• Ability to operate effectively on third-party platforms and manage provider policies and approval processes.

• Strong grasp of usage-based monetization, rate cards, margin mechanics, wallet and credit-line architecture, and billing accuracy.

• Capable of hands-on prototyping and conducting customer interviews.

• Excellent analytical skills, including defining metrics, writing SQL, diagnosing funnel drop-offs, and assessing customer feedback.

• Experience in rapidly growing international markets, especially in LatAm, India, or SEA.

• Exceptional written communication skills and a high sense of ownership in a fast-paced, remote-first setting.

• Bonus: familiarity with Cloud API, Marketing Messages Lite, embedded signup, WABA operations, BSPs, tech providers, or messaging aggregators.

• Bonus: experience with WebRTC, SIP, call recording, number provisioning, or telecom compliance.

• Bonus: background in building AI agents, voice bots, virtual receptionists, speech-to-text, text-to-speech, or LLM orchestration.

• Bonus: knowledge of content-approval or moderation pipelines.

• Bonus: experience with usage-based pricing, multi-currency billing, credit lines, or extensive platform migrations.

🏝️ Benefits

• Remote-first work environment.

• Opportunity to gain insights into scaling a B2B SaaS startup.

• Chance to create impactful products.

• Well-funded and profitable organization.

• Equal Opportunity Employer.