Specialist, ABM Platform Operations – Demandbase, Marketo

This is a fully remote position, open to applicants in United States, +7 more locations.

📋 Description

• Develop and QA Demandbase audiences, segments, account lists, keyword intent sets, and journey stages.

• Set up orchestration, including trigger logic, suppression rules, and exclusion states.

• Manage campaign codes and intake, ensuring proper naming conventions and tracking parameters.

• Keep current platform documentation and runbooks up to date.

• Track configuration drift and resolve issues prior to live campaigns.

• Launch the DB1 Sales pilot by overseeing user provisioning, establishing guardrails, onboarding, and providing support.

• Monitor credit usage and consumption against pilot allocations.

• Gather and document feedback from the pilot before a wider sales rollout.

• Collaborate with SDR and BD leadership on adoption, training, and feedback mechanisms.

• Create and QA LinkedIn Campaign Manager campaigns, ensuring synchronization with Demandbase audiences.

• Ensure the integrity of Insight Tags across landing pages and thank-you pages.

• Generate Campaign Manager performance reports and reconcile them with invoiced expenditures.

• Validate list pulls and audience loads against the account universe.

• Confirm tag and tracking integrity across landing pages with web and marketing automation teams.

• Provide engagement, intent, and coverage data to the reporting layer.

• Report directly to the Sr. Manager, Performance Marketing, North America Marketing.

⛳️ Requirements

• 1–3 years of practical ABM or marketing operations platform experience, or a recent graduate with relevant platform exposure.

• Preferably hands-on experience building in Demandbase; experience with 6sense, Terminus, or HubSpot operations is also acceptable.

• Certification in marketing and sales platforms, with Demandbase certification preferred.

• Strong plus for certifications in Marketo, Salesforce, or similar marketing automation tools.

• Familiarity with Gemini, Claude, and OpenAI, with proven application in list building, documentation, QA, and analysis.

• Understanding of Salesforce objects, campaign members, and the distinction between leads and contacts.

• Proficiency in UTM and campaign-code conventions.

• Capability to create a runbook or SOP independently.

• Strong attention to detail and a commitment to build accuracy.

• Required fluency in English.

• Basic knowledge of Salesforce reporting and dashboard reading preferred.

• Familiarity with intent data and experience with account tiering models preferred.

• Exposure to a B2B services or technology setting with a lengthy sales cycle is preferred.

• Must reside in the US or Canada.

• Must be eligible to work in the US and Canada without the need for sponsorship.

🏝️ Benefits

• Comprehensive medical, vision, and dental health benefits.

• Employment Assistance Programs.

• Health and personal time off (HPT).

• Leave programs as applicable.

• Competitive 401(K) plans.

• Life insurance coverage.

• Supplemental medical coverage options.

• Critical care insurance.

• Pet insurance plans.

• Flexible Spending Account (FSA) plans.

• Discounts from retailers.

• Opportunities for career advancement.

• A culture that values inclusivity and diversity in the workplace.

• Reasonable accommodations provided during the application process.