Solutions Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and uphold messaging at the solution level, outlining value propositions, key benefits, and competitive differentiation for JustFOIA and JustMeetings.

• Transform product capabilities into outcome-oriented messaging tailored for government and public sector audiences.

• Create and sustain sales enablement materials, such as one-pagers, battle cards, talk tracks, and resources for handling objections.

• Plan and implement integrated demand generation campaigns across various channels including email, webinars, content, conferences, and digital platforms.

• Develop and enhance nurture, lifecycle, and cross-sell initiatives for both customers and prospects.

• Formulate content plans that support lead generation efforts, including blogs, guides, case studies, and campaign materials.

• Conduct interviews with customers to produce success stories and case studies.

• Organize and lead webinars aimed at generating leads, which includes developing presentations and delivering them live.

• Draft promotional emails and content for campaigns.

• Stay updated on industry trends, regulatory changes, and market developments.

• Work collaboratively with Sales, Product, and Marketing teams to ensure campaigns align with revenue targets and business objectives.

• Evaluate campaign performance and provide reports on leads, conversion rates, pipeline contributions, and ROI.

• Refine campaigns, messaging, and content based on performance analytics and market insights.

⛳️ Requirements

• 5–8 years of experience in solutions marketing, product marketing, or demand generation within a B2B SaaS environment.

• Proven track record in developing value propositions, buyer personas, and go-to-market messaging strategies.

• Demonstrated success in planning and executing both paid and organic demand generation programs.

• Experience in managing campaign budgets and assessing performance against pipeline and revenue targets.

• Strong skills in content creation, writing, editing, and storytelling.

• Experience in creating sales enablement resources and working closely with sales teams.

• Strong analytical abilities to interpret campaign data and provide optimization recommendations.

• Excellent project management and cross-functional collaboration skills.

• Capability to balance strategic planning with practical execution.

• Experience in marketing complex software solutions to government, public sector, or regulated industry audiences.

• Familiarity with marketing to municipal clerks, records management professionals, or public records organizations.

• Experience in developing and executing lead generation programs based on webinars.

• Knowledge of government purchasing processes and public sector technology markets.

• Experience in building nurture and lifecycle marketing programs within CRM and marketing automation systems.

🏝️ Benefits

• Remote work and virtual collaboration opportunities.

• Inclusive practices for remote teams.

• Flexible and comfortable dress code.

• A collaborative team environment.

• An equal opportunity workplace.

• An inclusive work atmosphere.

• A culture that emphasizes trust, approachability, kindness, empathy, and respect.