Marketing Lead

This is a fully remote position, open to applicants in India.

📋 Description

• Develop and spearhead the go-to-market strategy for India in line with global marketing objectives.

• Oversee the transition to the Vestd India brand across messaging, digital assets, campaigns, and customer interactions.

• Manage the website, SEO, content roadmap, conversion strategies, and integrated paid, organic, email, social, and partner campaigns.

• Establish a consistent pipeline of qualified leads.

• Define product positioning and messaging for Vestd’s equity management platform.

• Create sales enablement resources and lead campaigns for product and feature launches.

• Manage HubSpot workflows, lead scoring, lifecycle stages, attribution, and marketing analytics.

• Provide reports on pipeline, campaign performance, and ROI to leadership in India and the UK.

• Foster partnerships with ecosystem stakeholders, industry organizations, and investors.

• Direct PR, media, and analyst relations, as well as executive thought leadership, speaking engagements, roundtables, webinars, and key events.

• Control the marketing budget and allocate resources effectively.

• Facilitate annual marketing planning and quarterly evaluations.

• Collaborate with sales, product, and leadership teams in both India and the UK.

• Integrate AI tools into content creation, campaigns, and reporting.

⛳️ Requirements

• Minimum of 12 years of full-time marketing experience, with at least 5 years in a leadership role within a marketing function or team.

• Demonstrated career advancement with increasing responsibility, budget management, or team size.

• B2B marketing experience, preferably in SaaS, fintech, or professional services.

• Proficiency across brand management, demand generation, content creation, paid media, and marketing operations.

• Proven track record of developing a marketing engine that enhances awareness, engagement, and generates a qualified pipeline.

• Hands-on experience with HubSpot or a similar automation platform, Google Ads, and LinkedIn Ads, including budget oversight and performance analysis.

• Experience managing a budget and reporting pipeline and ROI to executive leadership.

• Knowledge of building programs for visibility in AI search and generative discovery tools.

• Regular utilization of AI technologies for content drafting, campaign development, and automated reporting.

• Exceptional attention to detail and precision.

• Strong, direct communication skills and comfort working across teams and time zones in the UK and India.

• Ability to excel in a remote-first, distributed team setting, with occasional travel for events and gatherings.

• A suitable, quiet home office space equipped with a proper desk/table, chair, and reliable internet connection.

• Primarily based in India and authorized to work in India.

🏝️ Benefits

• Equity through an Employee Stock Ownership Plan (ESOP) after the qualifying period.

• Remote-first working environment with flexibility during the workday.

• Participation in bi-annual in-person gatherings and team retreats.

• Support for home office equipment.

• Personal training and development budget.

• Private medical insurance after the qualifying period.

• Monthly recognition program.

• 25 days of annual leave plus an additional day for each year of service, up to five days.

• Regular team and company social events.

• Necessary hardware and software to support the role.