Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Execute integrated marketing strategies and events within the assigned geographic area.

• Collaborate with regional teams, guided by national marketing leadership, to implement and assess local marketing initiatives.

• Enhance relationships with franchise strategic partners.

• Build, sustain, and boost brand visibility, customer engagement, and loyalty as the primary regional Brand Ambassador for Fix Network.

• Design and execute marketing strategies and campaigns.

• Offer corporate marketing assistance to franchisees while effectively representing their brands and businesses.

• Conduct market research to understand local conditions and customer demands, transforming insights into actionable programs.

• Evaluate and report on digital marketing campaign performance against ROI and KPI benchmarks.

• Oversee and implement in-store promotions, events, and community outreach initiatives for franchisees.

• Work with local teams to bolster B2B sales efforts.

• Develop and manage marketing initiative budgets.

• Gather franchisee updates, narratives, accomplishments, and testimonials for internal and social media communications.

• Track campaign performance and refine strategies as necessary.

• Keep precise records of marketing activities and budgets.

• Maintain regular communication with cross-functional and national marketing teams.

• Observe industry trends and competitor movements.

• Post relevant content and resources on the franchisee intranet.

• Collaborate on the research, development, and design of brand-specific e-newsletters.

• Develop engaging content for social media platforms.

• Maintain tracking documents supporting franchisee execution.

• Contribute to press releases and assist with media relations.

• Support franchisees during grand opening events and community engagement activities.

• Carry out additional duties as assigned.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, or a related discipline.

• Minimum of 3 years of experience managing multiple brands in a multi-unit marketing capacity, ideally within a franchise context.

• Strong knowledge of retail marketing and B2B strategies.

• Experience in budget management and campaign performance analysis.

• Excellent project management and analytical skills.

• Outstanding communication and interpersonal abilities.

• Familiarity with both traditional and digital media marketing.

• Proficient in the MS Office suite.

• Experienced with social media platforms including Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, and YouTube.

• Knowledge of Google Analytics and other web, social, and digital analytical tools.

• Proven track record in creating multi-channel marketing campaigns.

• Practical experience managing both organic and paid media campaigns and producing SEO-optimized content.

• Proficient in Adobe Creative Cloud (InDesign, Illustrator, Photoshop, and Adobe Acrobat) and other content development tools preferred.

• Willingness to travel.

• Strong commitment to diversity, equity, inclusion, and accessibility.

🏝️ Benefits

• Equal employment opportunities.

• Reasonable accommodations throughout the recruitment process and employment lifecycle.

• Travel required.