Solution Product Marketing Manager

This is a fully remote position, open to applicants in Canada, +1 more country.

📋 Description

• Establish solution-level strategies that connect products and capabilities to the business challenges faced by performance marketers, lead buyers, and lead sellers.

• Convert product capabilities into unified solution narratives and customer outcomes.

• Recognize opportunities for packaging, bundling, cross-selling, and expanding the portfolio.

• Create solution frameworks based on workflows, buying journeys, use cases, industry requirements, and measurable results.

• Collaborate with Product Management, Sales, and Marketing leadership on strategic initiatives.

• Develop business cases and recommendations grounded in market opportunities, target demographics, buyer requirements, differentiation, revenue potential, and capabilities.

• Assist with pricing, packaging, portfolio management, commercialization, roadmaps, and investment choices.

• Establish and maintain market research initiatives, and carry out customer, win/loss, survey, focus group, analyst, expert, and secondary research.

• Segment insights from customers and prospects, translating findings into recommendations for product strategy, messaging, campaigns, content, and sales initiatives.

• Build and sustain competitive intelligence programs, profiles, comparison frameworks, battlecards, objection-handling guidance, and executive briefings.

• Provide Sales and Customer Success teams with competitive insights using tools such as HighSpot.

• Create and update positioning, messaging, message maps, value propositions, proof points, elevator pitches, and solution narratives.

• Tailor messaging for executive, marketing, operations, compliance, sales, data, and technical audiences.

• Contribute to go-to-market strategies, product launches, release communications, sales enablement, campaigns, events, webinars, analyst briefings, and thought leadership.

• Educate Sales and Customer Success teams about buyers, market dynamics, competitive environments, solution value, and discovery inquiries.

• Define success metrics and monitor impact on pipeline, win rates, sales cycles, adoption, cross-selling, retention, and revenue growth.

• Present findings and recommendations to senior leadership.

• Foster evidence-based decision-making across Product, Marketing, Sales, and Customer Success.

⛳️ Requirements

• 7+ years of experience in product marketing or business analytics within a SaaS environment with multiple products, ideally in the martech or adtech sector.

• Bachelor’s degree in Marketing, Business, Communications, Data Analytics, or a related field.

• MBA is a plus.

• Strong grasp of data enrichment, data hygiene, identity resolution, data governance, or related fields.

• Experience in lead generation, performance marketing, or compliance-oriented environments.

• Familiarity with APIs, data flows, data providers, and identity graphs.

• Experience collaborating with or marketing alongside Snowflake, AWS, or similar data marketplace and cloud service providers.

• Proven success in product launches and go-to-market campaigns.

• Strong analytical abilities and a data-driven approach to decision-making.

• Excellent written and verbal communication skills.

• Proficient in developing sales enablement tools and marketing content.

• Expertise in HighSpot, Gong, Salesforce, Monday.com, HubSpot, and AI tools.

• Exceptional problem-solving skills and meticulous attention to detail.

• Familiarity with consent-based marketing, lead generation, or marketing automation is highly desirable.

• Authorization to work in the U.S.

🏝️ Benefits

• Equal Opportunity Employer.

• Remote work arrangement as indicated by the job title/location.

• Opportunities for product and professional collaboration across Marketing, Sales, Product, Customer Success, and Executive teams.