Senior Product Marketing Manager

This is a fully remote position, open to applicants anywhere in the world.

📋 Description

• Identify the target audience for established creators and create compelling messaging that resonates with them.

• Develop a go-to-market strategy aimed at generating inbound leads for the sales team.

• Collaborate with sales leadership on identifying target customers, deal tools, enablement, and conducting win/loss analyses.

• Work alongside Account Executives and Solutions Consultants to craft demo narratives, discovery processes, technical proofs, and migration proofs.

• Collaborate with the Product team on packaging, product launches, and input for the roadmap.

• Partner with RevOps and analytics teams on account routing, attribution, and pricing strategies.

• Collaborate with Creator Success on developing case studies, references, and strategies for expansion.

• Work with demand generation, content, and events teams to create campaigns targeting established creators.

• Acquire in-depth knowledge of Kit’s product offerings, pricing structures, positioning, CRM, call recordings, and analytics.

• Shadow sales calls and conduct interviews with established creators to gather insights on wins, losses, and churned accounts.

• Review sales content and account-routing procedures; establish baseline metrics for win rate, sales cycles, deal sizes, and expansion revenue.

• Define ideal customer segments and purchasing personas.

• Develop a messaging framework linked to revenue per subscriber, deliverability, team workflows, and secure migration.

• Create a comprehensive deal toolkit that includes narratives, discovery guides, pitch decks, business cases, security and deliverability one-pagers, migration plans, and competitive battlecards.

• Implement go-to-market tactics to generate Marketing Qualified Leads (MQLs) and new Monthly Recurring Revenue (MRR) attributed to the sales funnel.

• Lead channel strategy and oversee cross-functional execution.

• Conduct a quarterly win/loss analysis program and disseminate findings.

• Establish a clear pathway for sales leads on the website.

• Ensure that relevant product launches support both self-service and sales-assisted approaches.

• Assist Kit in achieving $100,000,000 Annual Recurring Revenue (ARR) while maintaining its self-serve engine.

⛳️ Requirements

• Minimum of 7 years in B2B SaaS product marketing.

• At least 2 years of experience supporting a sales team targeting mid-market and/or larger accounts.

• Proven experience adding a sales-led approach on top of a product-led strategy at a high-growth company, with measurable outcomes.

• Experience in developing a deal toolkit and enablement program from the ground up, linking it to win rates, deal sizes, or other sales metrics.

• Track record of running a win/loss or customer research program that influenced team selling or product development.

• Familiarity with email marketing, martech, or the creator economy.

• Ability to segment and define buyers using firmographic and product usage data.

• Proficiency in sales-assisted messaging, positioning, competitive differentiation, and objection handling.

• Experience in sales enablement, including crafting demo narratives, discovery guides, business cases, and battlecards.

• Excellent writing, storytelling, CRM, product analytics, and pipeline-data skills.

• Strong skills in customer, market, and competitor research.

• Ability to think systematically across go-to-market teams, processes, data, and tools.

• High fluency in AI and capability to create AI-powered workflows with human oversight and quality checks.

• Capacity to lead cross-functionally without formal authority.

• Willingness to work primarily on East Coast time, including occasional early mornings or late evenings based on location.

🏝️ Benefits

• Profit Sharing

• Kit equity

• 401k with a 5% match

• Medical premiums covered up to $2,280 per month; dental and vision premiums fully covered; Aetna health insurance plans

• $2,000 equipment allowance for the first two years, then $1,000 every subsequent two years

• Company-provided laptops

• Individual learning and development budget ($3,500/year)

• Creator meetup budget ($50/month)

• Gender affirming benefits

• Childcare benefit up to $3,000 annually through JOON

• Twenty (20) days of paid time off each year of employment

• After-tax bonus of $1,000 for taking five consecutive fully unplugged vacation days

• Ten (10) paid holidays annually

• Two weeks of paid sick time each year, including mental health and wellness days

• Twelve (12) weeks of paid parental leave and flexible scheduling during your child’s first year

• Up to six weeks of paid bereavement leave, medical leave, and disaster leave after six months of employment; two weeks of each type of paid leave within the first six months

• Winter Break Closure

• Four-week, paid sabbatical after five years

• In-person or virtual team retreats held twice a year

• 100% remote work