Senior Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of and enhance Rewst's messaging framework throughout the customer journey.

• Convey platform value to MSP owners and technical builders.

• Position AI functionalities with a focus on outcomes, governance, and control.

• Manage tiered launches in collaboration with Product Management.

• Direct internal launch initiatives and feature-release training.

• Oversee product communications, which include in-app notifications, guides, banners, customer alerts, and maintenance updates.

• Transform beta programs into customer evidence, use cases, and launch materials.

• Develop and sustain battle cards, objection handling strategies, and competitive messaging.

• Execute win/loss analysis to guide messaging, enablement, and roadmap decisions.

• Create pitch presentations, discovery guides, and one-pagers for the revenue team.

• Assist with pricing and packaging efforts, particularly in communicating AI usage value.

• Lead the Voice of Customer program and synthesize insights from customer interviews.

• Monitor product usage analytics to gauge adoption and influence the product roadmap.

• Collaborate on campaign strategies and content creation for the website, press releases, blogs, demos, and more.

• Build a repository of quantified customer outcomes, case studies, and testimonials.

• Leverage AI tools, including Rewst, for research, synthesis, drafting, and asset production.

⛳️ Requirements

• A minimum of 6 years of product marketing experience within a B2B SaaS environment.

• Proven experience in leading product launches and owning the positioning of technical products.

• Established track record of credibly positioning automation or AI products.

• Ability to translate technical capabilities into business value without making unrealistic promises.

• Proficient in writing for and addressing both business decision-makers and technical practitioners.

• Hands-on experience in competitive intelligence and win/loss analysis.

• Capability to convert competitive insights into sales materials.

• Comfortable utilizing CRM, pipeline, and product usage data.

• Daily, practical application of AI tools.

• Strong project management skills and meticulous attention to detail.

• Ability to manage multiple launches and priorities simultaneously.

• A collaborative, low-ego demeanor with a comfort level in ambiguous situations.

• Experience in the MSP, IT channel, or distribution ecosystem is a plus.

• Background in automation, integration, or developer and IT platforms is advantageous.

🏝️ Benefits

• Equity options.

• Comprehensive benefits package.

• Flexible work arrangements.

• Emphasis on supportive work-life balance.

• Collaborative and inclusive company culture.

• Opportunity to make a significant impact in a rapidly growing startup environment.