Director of Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the product marketing initiatives for Farsight and Emerging Products by leveraging customer, market, and competitive research to refine positioning, guide pricing strategies, and formulate go-to-market (GTM) strategies.

• Create and implement campaigns for Edge Mission Command, Agile Targeting, and Expeditionary Mobile Ops.

• Take ownership of the development, design, upkeep, and utilization of GTM assets, which include sales presentations, slick sheets, competitive battlecards, customer case studies, product videos, demos, and white papers.

• Generate product-specific nurture content and sales outreach emails within Reveal's centralized email marketing system.

• Craft messaging, customer evidence, and supplementary materials for product launches, contract awards, and fielding milestones.

• Manage product messaging, content, and demonstration narratives during tradeshows, BattleLab, and field demonstrations.

• Engage with priority customers to gather feedback and advance business opportunities.

• Maintain monthly and quarterly scorecards to track qualified lead generation, customer engagement, sales enablement adoption, and pipeline progression.

• Collaborate with the Sales team to convert engagement into qualified opportunities while refining strategies and tactics.

• Report directly to the Chief of Marketing and work in conjunction with the Geospatial Business Unit GM, CTO, Sales, Product, Events, Communications, Social Media, Engineering, and Marketing teams.

⛳️ Requirements

• An entrepreneurial mindset with a mission-driven work ethic and a strong commitment to excellence and company culture.

• Over 10 years of experience in Product Marketing, GTM Marketing, or a comparable role within a fast-paced defense technology company or startup.

• Background in defense technology, national security, or government-facing technology markets, with insight into how user needs, technical evaluations, funding, and acquisitions drive purchasing decisions.

• Proven ability to develop product positioning and execute GTM campaigns collaboratively with Product and Sales teams.

• Strong skills in customer research and market analysis, capable of transforming insights into actionable recommendations regarding pricing, positioning, and GTM strategies.

• Excellent written and verbal communication skills, with the ability to craft compelling narratives, key messages, and sales materials (no AI-generated copy) that effectively convey product capabilities to customer value.

• Proven experience in creating high-quality sales enablement assets, customer case studies, product videos, and demo content that facilitate adoption and foster commercial growth.

• Strong analytical and project management capabilities, adept at tracking significant KPIs, managing competing priorities, and delivering exceptional work.

• Demonstrated ability to actively engage in writing, designing, building, and editing digital and video assets using tools such as Adobe, Figma, Canva, and Google Slides; manage projects; and cultivate trusted partnerships across Product, Sales, Engineering, and Marketing.

• Proof of identity and eligibility to work in the United States is mandatory for all new hires.

🏝️ Benefits

• Medical, Dental, Vision coverage

• HSA/FSA options

• Parental Leave

• 401(k): 100% match for the first 6% contributed

• Unlimited Paid Time Off

• Home Office Stipend

• Equity