Social Media Strategist, Short-Form Content Producer

This is a fully remote position, open to applicants in Latin America.

📋 Description

• Create 2 to 3 short-form videos and graphics daily for GBS Group’s channels.

• Craft engaging and well-structured scripts for Instagram Reels, TikToks, and YouTube Shorts.

• Edit clips for Reels, TikTok, and Shorts by repurposing long-form advisory content or raw leadership footage.

• Simplify complex tax, accounting, and business growth concepts into clear, visual, and shareable content.

• Design visually appealing, on-brand graphics for video overlays, carousels, and thumbnails.

• Strategically plan, schedule, and publish content across Instagram, TikTok, YouTube Shorts, and LinkedIn.

• Ensure a balanced mix of educational, inspirational, and service-oriented content.

• Keep track of platform trends and adapt them to a professional B2B environment.

• Analyze weekly performance metrics and provide actionable insights.

• Monitor KPIs related to brand awareness and Marketing Qualified Leads.

• Propose experiments and new formats to expand reach among target clients.

• Collaborate with the Marketing Manager on creative direction and campaigns.

• Generate 10–15 new short-form content ideas weekly based on client FAQs and industry news.

• Maintain documentation and systems in HubSpot and Google Drive.

• Oversee the management of incoming raw footage from leadership.

• Keep an organized content calendar ensuring that all content aligns with GBS Group’s mission.

⛳️ Requirements

• Minimum of 3 years of experience in creating impactful short-form content for business, educational, or professional brands.

• A portfolio that showcases strong editing, design, and creative execution, including links to created TikToks/Reels.

• Proficiency in short-form editing using tools such as Premiere Pro, CapCut, or Final Cut.

• Experience in graphic design for social media platforms using Canva or Photoshop.

• Familiarity with AI tools like Leonardo AI, Midjourney, CapCut AI, Gemini, or ChatGPT.

• Ability to provide and receive constructive feedback to enhance creative output.

• Eagerness to learn the basics of tax and accounting to produce accurate content.

• Capacity to work efficiently and solve creative challenges independently.

• Strong organizational skills, attention to detail, and effective file management and version control.

🏝️ Benefits

• Opportunity to work in a dynamic and innovative environment.

• Collaborate with a talented team committed to professional growth.

• Access to ongoing training and development resources.

• Flexible work arrangements to support work-life balance.