Social Media Strategist – Freelance

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop the marketing editorial framework, establish content pillars, and align content with marketing goals and the conversion funnel.

• Create and manage a multi-platform editorial calendar for LinkedIn, Instagram, YouTube, and TikTok.

• Evaluate leading international business accounts (particularly in the United States) and provide actionable insights.

• Suggest, experiment with, assess, and refine new content ideas and formats.

• Stay updated on industry trends and market developments.

• Oversee content formats to ensure editorial consistency.

• Craft posts and scripts (copywriting/ghostwriting) in the CEO’s tone.

• Direct video production and work with editors, including selecting interview clips for editing.

• Maintain the editing schedule, verify deliverables, reconcile deliverables with invoices, and manage video archiving.

• Supervise graphics and uphold the visual identity of content.

• Manage social media channels: engage with the community, moderate discussions, respond to DMs and comments, and publish content.

• Forward warm leads identified in private messages to the Setter.

• Collaborate with the Head of Marketing Operations to implement and develop lead magnets.

• Coordinate both organic and paid initiatives with the Head of Marketing Operations.

• Analyze the impact of published content and suggest strategic adjustments.

⛳️ Requirements

• At least 4 years of experience in content creation, social media, or personal branding.

• Experience preferably acquired within the creator or coaching ecosystem.

• Proven track record of managing large accounts that publish multiple posts daily and boast several hundred thousand followers.

• Demonstrated significant influence on the growth of managed communities.

• In-depth knowledge of YouTube, LinkedIn, and Instagram.

• Excellent grasp of the codes and algorithms of Instagram, YouTube, TikTok, and LinkedIn.

• Proficiency in short-form, long-form, and written content formats.

• Strong writing capabilities for posts, visual assets, and video scripts.

• Ability to assess leading international business accounts and translate insights into a tangible editorial strategy.

• Proficient in Canva, Figma, or similar tools to create carousels and visuals.

• Basic video editing knowledge to provide clear briefs and supervise a creative team’s output.

• Familiarity with content planning tools and the ability to coordinate multiple stakeholders.

• Knowledge of SEO and YouTube optimization, including titles, thumbnails, and descriptions.

• Comfortable using AI tools for content creation.

• Capable of developing a platform-specific content strategy and justifying decisions using native analytics and Google Analytics data.

• Strong skills in community management, including moderation and responding to DMs and comments.

• Expertise in personal branding.

• Responsiveness and ability to maintain a daily publishing schedule.

• Proactive in reporting and escalating recommendations.

• Data-driven approach: measure, analyze, and continuously refine strategies.

• Ongoing monitoring of hooks, pacing, and results.

• Rigor, independence, and the ability to maintain a high output without supervision.

• Interest in and understanding of business-related topics.

🏝️ Benefits

• Contribute to enhancing the visibility of a well-established brand with a direct, measurable effect on audience growth.

• Direct interaction with a recognized figure in the francophone coaching and entrepreneurship landscape.

• High degree of creative freedom.

• Established resources available for execution, including a studio and an editing team.

• 100% remote work.