Social Media Specialist

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Develop and expand the company's owned audience on platforms such as Instagram, TikTok, YouTube, and LinkedIn.

• Create a demand-generation engine through social media, converting content and audience into traffic, leads, conversations, and sales.

• Establish and implement the brand presence strategy across relevant social media channels.

• Generate tailored social media content that elevates the standard for short-form video and discovery content.

• Design and oversee a creator and micro-influencer program based on performance-driven partnerships.

• Transform social media channels into avenues for opportunity generation and sales.

• Organize and enhance workflows involving DMs, links, landing pages, automations, communities, and conversational tools.

• Identify the content, messaging, formats, and creators that are most effective at generating attention and engagement.

• Convert the most effective organic content into resources for paid media campaigns.

• Collaborate with the media team in a continuous testing and learning cycle for both organic content and performance marketing.

• Work alongside Growth, Branding, CRM, Media, Sales, Product, and other teams involved in the student journey.

• Define, with the Analytics team, how to assess the impact of efforts, including attributed sales, growth in brand searches, and conversion rates.

• Success will be evaluated based on sessions and leads generated, increases in brand searches and direct traffic, conversations and sales resulting from the channel, and the use of content/social proof in paid media.

⛳️ Requirements

• Over 3 years of experience in social media, particularly in direct-sales operations (e-commerce, edtech, or digital products)—beyond just institutional branding.

• A hands-on, execution-focused profile.

• Comfortable working in highly autonomous settings.

• A portfolio of short-form video content demonstrating measurable business outcomes, not solely awards or engagement figures.

• Strong analytical skills: funnel analysis, understanding of attribution, and the capability to back decisions with data.

• Ability to independently create content.

• Preferred: experience in education, digital products, marketplaces, e-commerce, or digital businesses.

• Preferred: experience with creator, influencer, or affiliate programs.

• Preferred: experience in producing UGC and social proof.

• Preferred: experience in generating leads through content and creating performance-oriented materials.

• Preferred: knowledge of conversational automation and tools such as ManyChat and AI technologies like Claude.

• Preferred: familiarity with AI tools for content creation, editing, research, and productivity enhancement.

• Preferred: experience in customer service and conversion via DMs or community engagement.

• Availability to work Monday through Friday, from 9:00 a.m. to 6:00 p.m. (40 hours per week).

🏝️ Benefits

• SulAmérica health and dental insurance with nationwide coverage, fully covered by the company.

• Wellhub (Gympass) or gym reimbursement.

• Partnership with Sesc, offering access to cultural and leisure activities.

• Starbem, Avus, and Auster apps: comprehensive health, well-being, and support services, including psychological, financial, and legal assistance.

• Meal or food allowance provided via an iFood card.

• Home office allowance distributed through an iFood card.

• Profit-sharing bonus (PLR), in accordance with applicable regulations.

• Extended maternity and paternity leave.

• GranPix—recognition program for projects with awards.

• Childcare assistance.

• Full scholarship for undergraduate and graduate programs at Gran Faculdade.

• Free subscription to Gran Concursos Unlimited.

• 70% discount on in-person graduate and undergraduate programs in Curitiba.

• Gran Academy—corporate university dedicated to the professional development of GranLovers.

• Study incentive policies that encourage ongoing learning.

• Onboarding kit and equipment provided by Gran.

• Christmas bonus in December.

• Gran Baby Kit, a gift celebrating the birth of new family members.

• M.O.M.—Mom’s Day Off: one additional day off per year, arranged with the direct manager.

• Gran School Kit—assistance with school supplies.

• Inclusion Allowance—specifically for employees with disabilities.

• Petlove—health insurance plan for family pets.

• Birthday day off.

• Life insurance.

• Flexibility to work from any city in Brazil.

• Gran’s entire recruitment process is conducted online, with feedback provided at the conclusion of every process.