Growth Social Media Manager – TikTok, Meta, Instagram

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Identify, evaluate, and reach out to influencers based in the UK who resonate with the brand’s target demographic.

• Cultivate and maintain relationships with influencers, negotiate collaborations, and oversee campaign execution.

• Monitor influencer performance and enhance partnerships based on engagement metrics and return on investment.

• Create gifting, affiliate, and partnership strategies to boost brand awareness and sales.

• Oversee and expand GoGlean’s presence on Instagram, TikTok, and Facebook.

• Plan and organize content for product launches, promotional events, and seasonal campaigns.

• Keep track of trends and adjust content strategies accordingly.

• Edit and repurpose content from influencers and in-house sources into short-form videos, reels, advertisements, and other promotional materials.

• Develop platform-optimized assets from existing product videos and images.

• Ensure a consistent brand voice, visual identity, and messaging.

• Assist in the setup, testing, and optimization of paid social campaigns, primarily on Meta.

• Collaborate with the marketing team to create ad content and variations.

• Analyze ad performance metrics and contribute to data-driven enhancements.

• Track engagement, reach, conversions, and ROI key performance indicators.

• Provide regular reports and insights to refine strategy and improve campaign outcomes.

• Stay updated with platform algorithms and industry best practices.

• Work Monday to Friday, 9 AM to 5 PM BST, totaling 40 hours per week, with four hours of overlap during onboarding.

• Join a UK-based manufacturer specializing in premium hard-surface cleaning and treatment solutions for home and garden.

⛳️ Requirements

• Must be currently residing in the Philippines and legally permitted to work there.

• At least 3 years of experience in social media management, ideally within e-commerce or consumer product sectors.

• Demonstrated experience in managing influencer outreach, collaborations, and campaign coordination.

• Proficient in video and image editing using CapCut, Adobe Premiere, Canva, or comparable tools.

• Experience in transforming content into short-form formats like Reels, TikTok, and Shorts.

• Strong grasp of growth strategies for Instagram, TikTok, and Facebook.

• Familiar with Meta Ads Manager and basic setup for paid social campaigns.

• Excellent communication and negotiation skills for fostering influencer relationships.

• Highly organized with the ability to manage multiple campaigns at once.

• Data-driven mindset with the capability to analyze performance metrics and optimize strategies accordingly.

• Experience with UK-based brands or targeting UK audiences is a plus.

• Background in home improvement, DIY, cleaning, or garden product industries is advantageous.

• Experience in managing affiliate or ambassador programs is a bonus.

• Practical experience in scaling paid social campaigns for e-commerce brands is beneficial.

• Basic understanding of user-generated content strategies and conversion-focused content frameworks is a plus.

• Familiarity with Shopify or e-commerce analytics tools is desirable.

• Must have a reliable computer, high-speed internet, and a quiet, dedicated workspace for remote work.

🏝️ Benefits

• 100% Remote Work

• 13th Month Pay

• Healthcare (HMO)

• Comprehensive Fringe Benefits package

• Paid Service Incentive Leave (SIL)

• Paid Philippines Holidays

• Free Learning and Development Programs