Social Media Manager – TikTok, Instagram

This is a fully remote position, open to applicants in United States, +6 more locations.

📋 Description

• Take ownership of the organic content strategy for KittySpout and DoggySpout across all social media platforms.

• Develop content calendars for each brand and platform, planning one week in advance.

• Generate and publish daily content, which includes hooks, captions, short-form videos, graphics, and stories.

• Identify daily trends and publish relevant content on the same day.

• Transform creator and user-generated content into organic posts.

• Oversee comments, direct messages, Facebook group interactions, and tagged mentions.

• Analyze weekly performance metrics and refine content strategy accordingly.

• Collaborate with the designer on larger creative projects.

• Adhere to brand guidelines and approved product claims.

• Report customer issues to the Customer Support team.

• Establish KPI targets, deliver weekly performance updates, and maintain the department scorecard.

• Participate in weekly team meetings.

• Report directly to the Influencers & Partnerships Manager.

⛳️ Requirements

• This position is fully remote and full-time.

• Must possess native-level written English skills.

• A minimum of 2 years of experience managing organic social media for a direct-to-consumer or consumer brand.

• Demonstrated proof of growing accounts and achieving measurable results.

• Capability to manage two brands across all social channels, customizing content for each platform.

• Proficiency in creating on-brand graphics and stories using Canva, Figma, or similar tools.

• Ability to craft compelling hooks and captions that capture attention.

• Skills in shooting and editing short-form video content.

• Daily trend spotting on TikTok and Instagram.

• Competence in analyzing metrics such as saves, shares, reach, and engagement, and adapting content as needed.

• Must have time-zone overlap with the US and Canada.

• Willing to work overtime or weekends if required.

• Strong alignment with the company's cultural values.

• A passion for scaling the company and collaborating closely with the founder.

• Experience in pet, home, or wellness brands is a plus.

• Familiarity with working with creators or user-generated content is an advantage.

🏝️ Benefits

• Enjoy the flexibility of fully remote work.