Social Media, Community & Content Coordinator

This is a fully remote position, open to applicants in New York.

📋 Description

• Develop unique content for Instagram and TikTok, which includes the filming, editing, and publishing of Reels, TikToks, Stories, and static posts.

• Write, shoot, and edit short-form video material, encompassing talking-to-camera segments, product highlights, trend-based content, and educational/explainer videos.

• Assist in the entire lifecycle of social content—from ideation and planning to scheduling, publishing, and performance analysis.

• Compose captions and copy for each post, tailoring tone and format to fit each respective platform.

• Oversee and engage with community interactions by replying to comments, direct messages, and mentions.

• Keep the content calendar up to date, synchronizing timelines across marketing, creative, and product teams.

• Organize and carry out content shoots, including prop and location sourcing, coordinating talent or UGC creators, and managing assets.

• Stay informed on trending audio, formats, challenges, platform changes, competitor activities, and emerging opportunities.

• Adapt existing content into new formats that are optimized for social media.

• Monitor social and community performance metrics and create regular reports.

• Assist with community-building efforts, such as UGC campaigns, giveaways, and audience Q&As.

• Support copywriting tasks across captions, community responses, blog posts, newsletters, and other owned content.

• Help ensure brand consistency in tone, messaging, and visual style.

• Collaborate with marketing, creative, affiliate/influencer, and eCommerce teams to facilitate launches and campaigns.

• Ensure that content deliverables are completed accurately and within the designated timelines.

⛳️ Requirements

• 1–3+ years of experience in social media, content creation, community management, or related marketing positions.

• A passion for social media, storytelling, and digital culture.

• Strong writing abilities, with the capacity to adapt tone and voice for different platforms and audiences.

• Proven experience in shooting and editing short-form video content for Instagram Reels and TikTok, ideally with a portfolio or personal/professional examples to share.

• Comfortable appearing on camera when necessary, and skilled at directing others (talent, UGC creators) for on-camera material.

• Proficient with mobile editing applications such as CapCut, InShot, or Adobe Premiere Rush.

• Detail-oriented, with the ability to handle multiple projects simultaneously in a dynamic environment.

• Familiarity with social scheduling and analytics tools (e.g., Later, Sprout Social, Meta Business Suite) is an advantage.

• Comfortable using Google Sheets, project management tools, and social media platforms on a daily basis.

• Strong understanding of TikTok, Instagram, YouTube, and the evolving trends within these platforms.

• Positive, proactive, and collaborative attitude, along with a willingness to learn.

• Comfortable engaging directly with community members, including discussing sensitive or emotional topics, with empathy and professionalism.

• Ability to confidently utilize AI to enhance workflows and identify efficiencies, while understanding its limitations and upholding strong brand and communication standards.

• Experience in the wellness, beauty, fertility, lifestyle, or consumer health sectors is a plus.

• A personal or professional social account/portfolio featuring original video content is a bonus.

• Basic photography and graphic design skills (e.g., Canva, Adobe Express, Lightroom) are advantageous.

• Experience in moderating or growing an online community (Facebook Group, Discord, Slack community, etc.) is a plus.

• Understanding of social listening, sentiment analysis, and audience insights is beneficial.

• Experience in supporting influencer or affiliate content alongside owned social media content is a plus.

🏝️ Benefits

• Opportunity to work in a dynamic and creative environment.

• Collaborate with a talented team passionate about social media and engagement.

• Professional development and growth opportunities.

• Access to resources and tools that enhance your creative capabilities.