Social Media Manager – All Genders

This is a fully remote position, open to applicants in Germany.

📋 Description

• Comprehensive management of project accounts: including editorial planning, concept development, content creation, distribution, community engagement, and reporting.

• Maintain a consistent brand presence in alignment with the content and channel strategy.

• Conduct research on trends, target audiences, competitors, and content.

• Create formats that enhance reach, community involvement, and brand significance.

• Swiftly adapt trends and cultural moments into engaging content.

• Experiment with new formats and tools.

• Produce short-form videos from conception and filming to editing; manage in-house production or collaborate with external partners.

• Compose and refine content tailored for diverse platforms and brand voices.

• Actively manage communities through monitoring, moderation, interaction, and relationship development.

• Liaise with specialized departments regarding inquiries.

• Initiate Q&As and challenges, and relay identified channel pain points from comments and DMs to the appropriate teams.

• Oversee escalations and crises, including assessment, forwarding, documentation, and coordinated responses.

• Develop and uphold response guidelines.

• Act as the liaison with influencer marketing and paid media teams.

• Coordinate collaborations with creators and manage social advertisements.

• Oversee social KPIs, market and platform monitoring, competitor analysis, as well as data-driven recommendations and results presentations.

• Assist in shaping workflows for briefings, approvals, publishing, and asset management.

• Onboard and brief junior team members and ensure seamless transitions.

⛳️ Requirements

• Minimum of 3 years of experience in social media management, either at an agency or on the brand side, with direct responsibility for ongoing accounts.

• Proficient in TikTok, Instagram/Meta, YouTube, and LinkedIn.

• Familiarity with editorial workflows and community dynamics.

• Proven experience in building or significantly enhancing channels or communities.

• Strong intuition for trends, content, and brand communication.

• Methodical work approach with high-quality standards.

• Confident use of social media management and social listening tools, moderation workflows, and response protocols.

• Proficient in Adobe Creative Cloud, Canva Teams, Premiere, or CapCut.

• Understanding of AI and innovative ideas for process improvement through AI.

• Excellent proficiency in German and good command of English.

• Submission of work samples featuring short-form videos is required.

🏝️ Benefits

• Flexible working hours.

• Remote working options.

• Opportunities for workations.

• Customized professional development opportunities.

• Attendance at conferences.

• Company celebrations and team-building events.

• WorkLifePortal to support mental and physical well-being.

• Company pension plan with employer contributions.

• JobRad bicycle leasing.

• Corporate benefits.

• Complimentary drinks, snacks, fruits, and muesli available at the MAI offices.