Senior Social Media Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of and implement the organic social media strategy across platforms such as Instagram, Facebook, Threads, YouTube, TikTok, X, LinkedIn, and Reddit.

• Create and oversee content calendars for engagement, product launches, and marketing campaigns.

• Produce platform-specific content, including short-form videos, interactive materials, and innovative social formats.

• Recognize trends and cultural events to generate timely content.

• Lead the process of content ideation, storytelling, copywriting, and creative development.

• Formulate strategies aimed at increasing organic followers, reach, engagement, and brand visibility.

• Cultivate audience relationships through active community engagement.

• Set up community management practices, response protocols, and brand voice standards.

• Monitor audience sentiment and convert insights into enhancements for content.

• Oversee creator and influencer initiatives, encompassing sourcing, briefing, execution, and performance evaluation.

• Develop scalable processes for creator management, including databases, templates, and brand safety guidelines.

• Collaborate with agencies and content creators to produce user-generated content.

• Assess and improve social media publishing, listening, community management, creator management, and analytics tools.

• Integrate AI-driven tools and automation into content creation, engagement, and reporting.

• Track performance metrics and generate reports concerning engagement, reach, audience growth, and content efficacy.

• Work together with brand, creative, product marketing, communications, and paid media teams.

• Collaborate with agency and platform partners on content and campaigns.

• Craft creative concepts and storytelling opportunities for product launches and brand initiatives.

⛳️ Requirements

• 5 to 8 years of practical experience in organic social media strategy, content creation, publishing, and community management.

• Proven track record of driving measurable organic audience growth, engagement, and brand visibility.

• Extensive experience on platforms including Instagram, Facebook, Threads, YouTube, TikTok, X, LinkedIn, and Reddit.

• Demonstrated capability to produce engaging, video-focused, and platform-native social content.

• Experience managing creator and influencer programs from conception through execution and assessment.

• Practical knowledge of social publishing, listening, community management, creator management, and analytics tools.

• Familiarity with AI-powered tools to enhance social media workflows, content production, or performance measurement.

• Strong writing, storytelling, and creative development skills.

• Ability to independently implement social media strategies in a fast-paced setting.

• Robust analytical skills with experience in translating performance data into actionable insights.

• Proficiency in English (Required).

• Candidates are encouraged to submit a resume and portfolio that highlights organic social growth, successful campaigns, video content, and creator or influencer programs.

• Must indicate if sponsorship is required to work in the US.

🏝️ Benefits

• Dental insurance

• Health insurance

• Health savings account

• Life insurance

• Paid time off

• Retirement plan

• Vision insurance

• 8-hour shift

• Monday to Friday