Social Media Manager – DTC eCommerce

This is a fully remote position, open to applicants in United States, +6 more locations.

📋 Description

• Take charge of the organic content strategy for KittySpout and DoggySpout across all social media platforms.

• Organize the content calendar for each brand one week in advance, tailored by brand and platform.

• Develop and distribute content on a daily basis, which includes hooks, captions, short-form videos, graphics, and stories.

• Identify trends and produce trend-related content on the same day.

• Adapt creator and user-generated content into organic posts.

• Oversee comments, direct messages, Facebook group interactions, and tagged mentions.

• Analyze weekly performance metrics and refine content strategy accordingly.

• Collaborate with the Influencers & Partnerships Manager and the design team.

• Adhere to brand guidelines and approved product claims.

• Report customer issues to Customer Support.

• Publish daily priorities and provide performance reports every Monday.

• Establish organic social KPI targets and update the departmental scorecard each week.

• Participate in weekly team meetings.

⛳️ Requirements

• Fully remote, full-time position.

• Proficient in written English at a native level.

• Minimum of 2 years experience managing organic social media for a DTC or consumer brand.

• Demonstrable evidence of account growth and measurable results achieved.

• Capability to manage two brands across all social channels while customizing content for each platform.

• Proficient in creating graphics and stories using Canva, Figma, or similar tools.

• Skilled in crafting attention-grabbing hooks and captions.

• Experience in shooting and editing short-form videos.

• Daily engagement with TikTok and Instagram alongside trend analysis.

• Ability to evaluate saves, shares, reach, and engagement to adapt content as necessary.

• Availability to overlap with US and Canada time zones.

• Openness to working overtime or weekends when required.

• Strong alignment with the company's cultural values.

• Experience in pet, home, or wellness brands is a plus.

• Background in collaboration with creators or UGC is an advantage.

🏝️ Benefits

• 100% remote work environment.

• Full-time employment status.

• Support from a designer for larger creative projects.

• Chance to work directly with the founder.

• Opportunity to significantly impact the growth of a rapidly expanding company.

• Flexibility to work overtime or on weekends when necessary.