Social Media Manager

This is a fully remote position, open to applicants in United States, +6 more locations.

📋 Description

• Take ownership of the organic content strategy for KittySpout and DoggySpout across all social media platforms.

• Prepare each brand’s content calendar a week in advance, customized for each brand and platform.

• Develop and publish daily content, including engaging hooks, captions, short-form videos, graphics, and stories.

• Identify trends and publish relevant trend content on the same day.

• Transform creator and user-generated content into organic posts.

• Oversee comments, direct messages, Facebook group activities, and tagged mentions.

• Analyze weekly performance data and refine the content strategy as needed.

• Monitor follower growth, reach, non-follower reach, saves, shares, engagement rate, and content publishing consistency.

• Provide weekly performance reports and update KPI targets and the department scorecard.

• Alert Customer Support to customer issues and participate in weekly team meetings.

• Report to the Influencers & Partnerships Manager and collaborate with a designer on larger creative projects.

⛳️ Requirements

• Fully remote, full-time position.

• Native-level proficiency in written English.

• A minimum of 2 years of experience managing organic social media for a DTC or consumer brand, with hands-on content creation and publication.

• Evidence of account growth and measurable results.

• Capability to manage two brands across all social channels and tailor content to each platform effectively.

• Proficiency in creating clean, on-brand graphics and stories using Canva, Figma, or similar tools.

• Skilled in writing hooks and captions, as well as shooting and editing short-form videos.

• Daily engagement with TikTok and Instagram, along with the ability to spot trends.

• Competence in interpreting metrics such as saves, shares, reach, and engagement, and adjusting content strategies accordingly.

• Availability to work during US and Canada time zones.

• Willingness to work overtime or on weekends if necessary.

• Excellent cultural alignment with the company’s values.

• Enthusiasm for contributing to the company's growth and collaborating closely with the founder.

• Bonus: Experience in pet, home, or wellness brands; familiarity with creator or UGC content.

🏝️ Benefits

• Opportunity to work in a dynamic, fully remote environment.

• Engage in a collaborative and supportive team culture.

• Potential for growth within the company as it scales.

• Flexible work hours to accommodate your schedule.